In-depth features, interviews and insights into marketing’s biggest issues.
Virgin Radio has a turbulent history and 2007 is shaping up to be no different. By the start of March, the station had already lost its chief executive and appointed a replacement, while owner SMG had ended a second round of merger talks with Ulster TV, dismissed its board and gained a new chairman and […]
The benefits of live events are clear, but careful planning and sharing the platform with selected partners can reduce the cost of staging them without diluting their impact. By Pete Roythorne
Major strategic changes are under way in the telemarketing sector, with contact centres ditching the scatter-gun approach in favour of targeted, customer-friendly methods. Paul Gander reports
Despite increased inputs of creativity and technology, point of purchase ads are not held in high regard. Marketers must alter their directors and store managers’ opinions. By Jo-Anne Flack
Broadcasters and manufacturers have reached a deadlock with the Government over their demands for radio spectrum to be set aside for high-definition television services on Freeview. The BBC, ITV, Channel 4, DSG International and Sony have put pressure on the Government to safeguard part of the UHF spectrum needed for such services when it auctions […]
Marketers are wondering just how well capitalism and good causes mix after reports that participants in Bono’s (product) RED scheme have spent more on publicising their involvement than they have donated to charitable projects through the scheme. David Benady investigates
The major mobile phone operators are looking to gain greater control in the industry with the introduction of own-brand products and advances into the high street and other retail sectors. This will result in fiercer competition in an already closely-fought sector. Robert Lester reports
Directories brand Thomson Local has announced it is rebranding its famous blue classified directory. The rebrand highlights Thomson’s association with Nectar loyalty scheme and will be introduced from July this year, when Thomson Local will become ‘The Book’. The move follows extensive research and is an attempt to inject “personality” into the brand. The brand […]
Nanjing Automobile Corporation (NAC) (UK) has appointed former Lotus and Volvo marketer Gary Hagan as sales and marketing director as it gears up to launch MG-branded cars across Europe later this year. Hagan joins from Lotus in the US, where he hel…
Beattie McGuinness Bungay (BMB) has teamed with West End musical Monty Python’s Spamalot to produce a limited edition HP Sauce bottle as part of the brand’s biggest marketing push. The agency is also believed to be in talks with the musical to “prod…
Next, the high street fashion retailer, has promoted Christine Gerrard to marketing director. Gerrard, the company’s head of public relations, replaces Sue Myatt, who retired in January after 25 years. She will be responsible for all marketing, incl…
The European Parliament’s agriculture committee has backed calls for a European-wide organic food logo. The committee has adopted a report that calls for a dedicated European Union (EU) agency or governing body to be established to independently cer…
Supermarket giant Tesco has launched a national press campaign promising to pay repair bills of motorists affected by contaminated petrol bought from its forecourts. It has been forced to act after thousands of motorists across the South-east report…
Branded ingredients to spice up ready meal market