In-depth features, interviews and insights into marketing’s biggest issues.
Low-cost airline Flybe has appointed contract publisher Brooklands Group to revamp its in-flight magazine as part of a plan to expand secondary services to customers. Brooklands beat incumbent bmi publications in a four-way pitch. Flybe will retain bmi for its online destination guide. Flybe director of marketing Simon Lilley says the in-flight magazine account is […]
Nearly 60% of online spend is invested in search marketing but do the results justify this or have brands become victims of hype? Industry experts discuss the medium’s true worth
With printed marketing communications taking on fresh importance, companies face the difficult challenge of maintaining quality while reducing ever-rising production costs. By Richenda Wilson
With the London Olympics 2012 and even Formula 1 pushing green strategies to the fore, other sports now need to show their environmental credentials are match fit. By Emily Cubitt
It’s not easy to stop the rot when a brand is in decline, yet there’s no shortage of ways to get to grips with the problem – one of the most effective being to ask why no one buys it any more. By Alicia Clegg
Aston Villa FC has unveiled a new crest and visual identity as part of a major rebranding drive. The revamped image is designed to emphasise the Premiership club’s values of togetherness, openness, inte-grity and heritage. The drive marks the start …
Kraft is launching a fruit-and-nut variant of its Toblerone brand to reignite interest in the bar. It is understood that a 400g bar will be launched this summer. It is believed the food giant plans to introduce fruit and nut as a permanent flavour and will extend it into countline bars if it proves successful. […]
Fujitsu Siemens Computers kicks off its first charitable tie-up next week in an initiative with Christian charity World Vision supported by Bayern Munich and England footballer Owen Hargreaves. The campaign sees the technology group strengthen its commitment to sport and education in the build-up to the 2008 UEFA European Championships. Fujitsu Siemens will offer youth […]
Innocent Drink is launching a trial of its smoothies at 80 McDonalds restaurants in the north of England. Its smoothie for kids will be available in Happy Meals in fast food outlets across the North East and Yorkshire from May 2. McDonalds is trialling one variant, strawberry, blackberry and raspberry variant, for six months but […]
Waitrose managing director Steven Esom has left the supermarket group to take up the role of director of food at high street rival Marks & Spencer. The position is thought to be board level with Esom working closely with chief executive Stuart Rose. Esom’s position at Waitrose equated to chief executive and placed him on […]
The advertising and marketing industry has a major part to play in the fight against climate change, according to some of the country’s most senior business leaders at the launch of a Government-led green campaign. The three-year campaign aims to reduce carbon dioxide (CO2) emissions by 25 million tonnes by 2010. Eight of the UK’s […]
Iconic “retro” video games brand Commodore is phasing in a series of retail outlets in the UK and Ireland as part of a dramatic return to the games arena. A Commodore spokesman says the first stores will open in the UK and Ireland with further outlets to follow in France, Germany and the Benelux region. He says this is the first stage of a global roll-out of the retail store concept, which forms part of the brand’s re-entry into PC gaming.
Virgin Money is upping the ante in the eco-friendly financial services stakes with the promise of a biodegradable credit card. Barclaycard last week revealed it would be the first “leading” bank to launch a “green” credit card, named Breathe (MW last week). Virgin Money says it is working with eco-designer Robert Holdway at Giraffe Innovation […]
The Communications Agency (TCA) has signed partnership deals with two agencies to bolster its design and content. The integrated agency has teamed up with designers February and content and podcasting company Brand Spanking. TCA chief executive Adam Leigh says/ “We have enjoyed significant growth in the last year and we are confident that we are […]
Expedia.co.uk, the UK’s largest online travel agent, has appointed public relations agency Cake to manage its experiential account for 2007. The appointment follows the recent acquisition of Expedia’s agency of record, DFGW by PR agency Freud Communications earlier this year (MW April 5). It is not clear how the appointment will affect Expedia’s business relationship […]