In-depth features, interviews and insights into marketing’s biggest issues.
Supermarket giant Tesco has launched a national press campaign promising to pay repair bills of motorists affected by contaminated petrol bought from its forecourts. It has been forced to act after thousands of motorists across the South-east report…
Branded ingredients to spice up ready meal market
Wells & Young’s Brewing Company, the Bedford-based speciality beer company, is launching two new beers under the Bombardier brand as part of a major category management initiative. The two new products include a light ale, Burning Gold, and a dark beer…
Dell uses mobiles to make consumer-friendly gesture
The easyGroup is further extending its easy4men brand with the launch of a new travel pack, hoping to capitalise on new restrictions on luggage size and content at European airports. The easy4men brand took a knock when Boots opted to withdraw the r…
The Department for Work and Pensions (DWP) is understood to be looking for an advertising agency to create a campaign aimed at getting older people back to work. The account is believed to be worth 5m and will highlight a change in law that makes i…
M&C Saatchi is tipped to win the 1.5m advertising account for Macleans, the GlaxoSmithKline-owned toothpaste brand, following a two-way pitch against WCRS. The incumbent on the account, Ogilvy Advertising, declined to repitch for the business. It h…
Full-service is once again the buzzword in the advertising industry. Start-up Hurrell and Dawson is the latest agency to announce plans to offer media planning and buying alongside creative, joining the likes of WCRS and Clemmow Hornby Inge in the mark…
Self-catering holiday brand Hoseasons is to double its spend on paid-search advertising as it seeks to boost sales in the competitive online travel arena. Hoseasons aims to achieve a three-fold increase in the value of sales achieved through pay-per…
Virgin Media is launching a Virgin-branded Freeview box as the media operator attempts to shed its “cable-only” image and become a UK-wide player. The initiative may also be a “stop gap” measure to provide digital TV ahead of a television over broad…
Bumpy landing for ad-funded shows
Promotional merchandising can work wonders for a marketing campaign, but as people pay more attention to environmental issues, where the gifts come from is vitally important. By Steve Hemsley
Brands are no longer the sole preserve of marketers, which is why more companies are investing time and money training their entire workforce to promote the right image. By Martin Croft
With printed marketing communications taking on fresh importance, companies face the difficult challenge of maintaining quality while reducing ever-rising production costs. By Richenda Wilson
The Low Carbon Vehicle Partnership (LowCVP) is launching a campaign targeting the professional marketing and educational sectors in an attempt to push “greener” credentials in motoring. LowCVP’s “Cars NOT Carbon” aims to challenge marketers, students and industry stakeholders to developing creative ideas based on “real world” cars and fuels and on greener travel. The Cars […]