The Marketing Week / Bellwether Confidence Index
Marketing WeekConfidence remains high but fails to maintain record levels
In-depth features, interviews and insights into marketing’s biggest issues.
Confidence remains high but fails to maintain record levels
Hamleys, the iconic British toy store, is launching its first loyalty card scheme. The Hamleys Star Card will be tested at the company’s flagship Regent Street store in London and if successful will be rolled out to its other stores and website. Every £1 spent will be rewarded with one star, which will result in […]
VisitBritain, the national tourist body, will promote the British countryside with the launch of its Rural Escapes marketing campaign in June. The marketing drive, costing £250,000, will be aimed at families, couples and singles who will be encouraged to make the most of the British countryside. It will encompass the publication of a colour brochure […]
Complaints that a television ad for Daz featuring pop group Right Said Fred singing “I’m too sexy for my whites” is unsuitable for broadcast around children’s programmes have not been upheld by the advertising authority. The Procter & Gamble-owned washing powder ad shows Right Said Fred lead singer Richard Fairbrass moving his left hand down […]
Gallaher is understood to be plotting a variant launch of its Benson & Hedges (B&H) cigarette brand.
Princes Soft Drinks marketing director David Patmore is to leave the company after nearly 10 years. It is understood Patmore, who leaves at the end of the month, does not have a job to go to. Patmore, who has been soft drinks marketing director for the last two years, will be replaced by sales director […]
The news that Bernard Matthews is planning to launch organic and free-range products in a bid to encourage consumers to “reappraise” the company (MW last week) has been met with some scepticism by industry observers. While branding experts say that the move to organic and free-range products as part of a wider Bernard Matthews revamp […]
Barclaycard is launching a “green” credit card in an attempt to woo environmentally-conscious consumers. The credit card giant says the card is in response to growing consumer demand. It will help consumers reduce global carbon emissions and offer cardholders incentives to be more environmentally friendly.
The mainstream beer market is one of the most competitive sectors in the UK so the news that Cobra marketing director Simon Edwards has left the company after nine years to emigrate to Thailand with his family (MW last week) could be perceived as a blow to a brand that is attempting to boost its […]
Thomson, the holiday operator owned by German-based TUI, is launching an 8m advertising campaign this week to highlight its role as a one-stop shop for all consumer travel needs.
Early Learning Centre is seeking an agency to handle its 2m advertising business.
Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R) has promoted chief operating officer Tony Harris to head of international business, following the appointment of Richard Exon to managing director of the agency.
John Lewis is encouraging consumers to throw out the old and bring in the new this spring with a press campaign for its new linen and homeware ranges that breaks this week. The campaign, created by Lowe London, comprises three executions – linen, saucepans and tableware – and shows the items photographed at dawn against […]
SMA, owned by pharmaceutical giant Wyeth, has appointed Publicis to handle the 3m advertising business to promote its eponymous baby formula line.
Creston, the UK-based owner of Delaney Lund Knox Warren (DLKW) and Tullo Marshall Warren (TMW), has hired former FCB global chief Steve Blamer to spearhead its expansion in the US (MW last week). Group chief executive Don Elgie says he has made “no secret” of his plans, but despite its big-name hiring, the US will […]