In-depth features, interviews and insights into marketing’s biggest issues.
Kellogg UK, the cereal giant, has moved the advertising account for its Fruit ‘n Fibre brand out of JWT and into Leo Burnett without a pitch. It is not clear how much the account is worth as it has been dormant for more than two years. It is underst…
How good is BMB?
Nissan has expanded its advertising campaign to promote its latest model, the QASHQAI, with the launch of a new “graffiti box” exhibition site showcasing the product. The exhibition site, owned by JCDecaux, is sited on the A4 near Hammersmith. The initiative offers passing motorists the opportunity to see graffiti artists developing new artworks that are […]
Canary Wharf kick off for Barclays art promotion
Universal McCann is poised to secure the 2m media planning and buying business for educational toy maker VTech. It is believed to be the only agency left in discussions with VTech, with contract terms and conditions yet to be agreed. BJK&E and John…
Virgin Media is to create a high street presence as the cable giant steps up its launch activity. Managing director of marketing James Kydd says the brand is aiming to open 15 standalone stores in 2007, offering its television, broadband and home te…
Virgin Radio
Radio chiefs wait for Chrysalis to hatch its plans
Virgin Media Television (VMTV) is expecting 20% of its UKTV Food channel to be funded by advertisers in three years. The prediction comes as VMTV, which rebranded from Flextech Television earlier this month, embarks on a second strategy aimed at gettin…
Scottish National Party politicians are lobbying for an independent Scottish Broadcasting Corporation to replace the BBC if the nation wins independence. It also believes there should be a Scottish alternative to media regulator Ofcom. Its stance – …
So once again the annual festival of love was celebrated last week. Cupids everywhere were looking to the Net to source their tokens of love and affection on Valentine’s Day. But what of those singletons looking for a little fun? Well, naturally, they …
Agencies used to rely on focus groups to gain client insight but now their attention is turning to online-based innovative and cost-effective consumer research tools. Gary Eastwood reports
AKQA has won January’s award for the IAB Creative Showcase, in association with Microsoft Digital Advertising Solutions, with its fully integrated and eye-catching campaign for Nike. The Festival of Air experience at NikeTown London was created to laun…
With the door open for Porsche to seize full control of Volkswagen and the luxury brand embarking on a successful diversification programme, the future looks bright for the German icon. But Robert Lester finds emissions controls are casting a cloud over car producers
Emirates gains global strength purely through sponsorship