In-depth features, interviews and insights into marketing’s biggest issues.
So once again the annual festival of love was celebrated last week. Cupids everywhere were looking to the Net to source their tokens of love and affection on Valentine’s Day. But what of those singletons looking for a little fun? Well, naturally, they …
Agencies used to rely on focus groups to gain client insight but now their attention is turning to online-based innovative and cost-effective consumer research tools. Gary Eastwood reports
AKQA has won January’s award for the IAB Creative Showcase, in association with Microsoft Digital Advertising Solutions, with its fully integrated and eye-catching campaign for Nike. The Festival of Air experience at NikeTown London was created to laun…
With the door open for Porsche to seize full control of Volkswagen and the luxury brand embarking on a successful diversification programme, the future looks bright for the German icon. But Robert Lester finds emissions controls are casting a cloud over car producers
Emirates gains global strength purely through sponsorship
Media agency PHD has parted company with the BBC after failing to make the shortlist on its £20m media planning and buying account. The agency has handled the business for more than 10 years.
Beam Global Spirits & Wines (BGSW) has poached Coca-Cola GB senior brand manager Paula Jordan to the new position of marketing director, international. It is also seeking to appoint a second marketer to a similar international role. The new roles ar…
Cadbury consumer confidence barometerConfectioner Cadbury Trebor Bassett is facing its second consumer backlash in less than six months after being forced to recall more than 20 core Easter products after they were incorrectly labelled without nut allergy warnings. Cadbury has recalled brands including Dairy Milk and Creme Egg, which it has been heavily promoting in […]
Homeserve, the home emergency services provider, is looking for a marketing services director as it seeks to boost customer awareness of its brand. The new appointee will report to Edward Fitzmaurice, who runs the warranties division at Homeserve. …
German sportswear brand Puma has poached Pernod Ricard marketer Roger Harrison to be its head of marketing for the UK and Ireland. Harrison replaces David Learmonth, who was ousted from the role at the end of last month following a management reshuffle (MW February 1, 2006). Managing director Andrew Peters also left the company at […]
Rustlers, the microwaveable burger and sandwich brand, has caused outrage with its latest TV ads, featuring a scantily-clad girl lounging with a provocative look. The Advertising Standards Authority (ASA) received 93 complaints from members of the p…
Travel company merger could come down hard on marketers
A new European trademark ruling may give brands greater powers to stop companies using similar names or logos, even if they operate in completely different sectors. A ruling from the Court of First Instance of the European Communities (CFI) has found in favour of Japanese electronic company TDK Group, which objected to Danish company Bestseller […]
Pritt, the Henkel-owned glue brand, is targeting the 15m adult craft glue market with the launch of a specialist adhesives range.
Is Mars really about to join the health push?