Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Anheuser to use Chinese New Year for beer push

Marketing Week

Anheuser-Busch is celebrating Chinese New Year with a major campaign for its Chinese beer brand Harbin at Piccadilly Circus. The billboards, which are currently running Budweiser ads, will carry a new year message from Harbin. The brand is also taki…

Dairy Crest hands spreads to Iris

Marketing Week

Iris, the independent integrated agency, has been appointed to handle the 1m below-the-line spreads business for Dairy Crest following a four-month review. Iris will work on brands including Utterly Butterly, Clover and St Ivel Gold after winning a…

Clear lands Century and Saga radio tasks

Marketing Week

Guardian Media Group Radio has handed the advertising for Century FM and the recently acquired Saga Radio stations to Manchester-based agency Clear Marketing Communications. It is understood the media company held talks with a number of agencies although it is not clear if there was a formal pitch. Clear already handles the advertising for GMG’s […]

Which? picks Lateral for digital brief

Marketing Week

Consumer watchdog Which? has appointed Lateral to handle its digital account following a five-way pitch against undisclosed agencies. The agency has been working with the consumer group on a number of projects, such as an online campaign in the run-…

Flybe offers online gambling service

Marketing Week

Flybe, the low cost airline, is providing its customers with a new on-line gambling service as part of its strategy to boost its ancillary services. The service will allow visitors to the Flybe website to play games such a roulette and poker through…