BBC drops long-term partner PHD
Marketing WeekMedia agency PHD has parted company with the BBC after failing to make the shortlist on its £20m media planning and buying account. The agency has handled the business for more than 10 years.
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Media agency PHD has parted company with the BBC after failing to make the shortlist on its £20m media planning and buying account. The agency has handled the business for more than 10 years.
Beam Global Spirits & Wines (BGSW) has poached Coca-Cola GB senior brand manager Paula Jordan to the new position of marketing director, international. It is also seeking to appoint a second marketer to a similar international role. The new roles ar…
Cadbury consumer confidence barometerConfectioner Cadbury Trebor Bassett is facing its second consumer backlash in less than six months after being forced to recall more than 20 core Easter products after they were incorrectly labelled without nut allergy warnings. Cadbury has recalled brands including Dairy Milk and Creme Egg, which it has been heavily promoting in […]
Homeserve, the home emergency services provider, is looking for a marketing services director as it seeks to boost customer awareness of its brand. The new appointee will report to Edward Fitzmaurice, who runs the warranties division at Homeserve. …
German sportswear brand Puma has poached Pernod Ricard marketer Roger Harrison to be its head of marketing for the UK and Ireland. Harrison replaces David Learmonth, who was ousted from the role at the end of last month following a management reshuffle (MW February 1, 2006). Managing director Andrew Peters also left the company at […]
Rustlers, the microwaveable burger and sandwich brand, has caused outrage with its latest TV ads, featuring a scantily-clad girl lounging with a provocative look. The Advertising Standards Authority (ASA) received 93 complaints from members of the p…
Travel company merger could come down hard on marketers
A new European trademark ruling may give brands greater powers to stop companies using similar names or logos, even if they operate in completely different sectors. A ruling from the Court of First Instance of the European Communities (CFI) has found in favour of Japanese electronic company TDK Group, which objected to Danish company Bestseller […]
Pritt, the Henkel-owned glue brand, is targeting the 15m adult craft glue market with the launch of a specialist adhesives range.
Is Mars really about to join the health push?
Next, the high street clothing retailer, is seeking a marketing director following the retirement of Sue Myatt after 17 years in the role. It is understood the chain is looking for a direct replacement for Myatt, who was responsible for all marketin…
Deodorant brands launch innovative rebranding campaigns to sharpen edge
Anheuser-Busch is celebrating Chinese New Year with a major campaign for its Chinese beer brand Harbin at Piccadilly Circus. The billboards, which are currently running Budweiser ads, will carry a new year message from Harbin. The brand is also taki…
Iris, the independent integrated agency, has been appointed to handle the 1m below-the-line spreads business for Dairy Crest following a four-month review. Iris will work on brands including Utterly Butterly, Clover and St Ivel Gold after winning a…
Guardian Media Group Radio has handed the advertising for Century FM and the recently acquired Saga Radio stations to Manchester-based agency Clear Marketing Communications. It is understood the media company held talks with a number of agencies although it is not clear if there was a formal pitch. Clear already handles the advertising for GMG’s […]