Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

The point of pop

Marketing Week

Despite increased inputs of creativity and technology, point of purchase ads are not held in high regard. Marketers must alter their directors and store managers’ opinions. By Jo-Anne Flack

HDTV for some?

Marketing Week

Broadcasters and manufacturers have reached a deadlock with the Government over their demands for radio spectrum to be set aside for high-definition television services on Freeview. The BBC, ITV, Channel 4, DSG International and Sony have put pressure on the Government to safeguard part of the UHF spectrum needed for such services when it auctions […]

Paved with good intentions

Marketing Week

Marketers are wondering just how well capitalism and good causes mix after reports that participants in Bono’s (product) RED scheme have spent more on publicising their involvement than they have donated to charitable projects through the scheme. David Benady investigates

The power of the brand

Marketing Week

The major mobile phone operators are looking to gain greater control in the industry with the introduction of own-brand products and advances into the high street and other retail sectors. This will result in fiercer competition in an already closely-fought sector. Robert Lester reports

Thomson Local to rebrand directory

Marketing Week

Directories brand Thomson Local has announced it is rebranding its famous blue classified directory. The rebrand highlights Thomson’s association with Nectar loyalty scheme and will be introduced from July this year, when Thomson Local will become ‘The Book’. The move follows extensive research and is an attempt to inject “personality” into the brand. The brand […]

HP Sauce unveils ‘Spamalot’ bottle

Marketing Week

Beattie McGuinness Bungay (BMB) has teamed with West End musical Monty Python’s Spamalot to produce a limited edition HP Sauce bottle as part of the brand’s biggest marketing push. The agency is also believed to be in talks with the musical to “prod…

Next fills marketing chief vacancy

Marketing Week

Next, the high street fashion retailer, has promoted Christine Gerrard to marketing director. Gerrard, the company’s head of public relations, replaces Sue Myatt, who retired in January after 25 years. She will be responsible for all marketing, incl…

EU organic food logo wins support

Marketing Week

The European Parliament’s agriculture committee has backed calls for a European-wide organic food logo. The committee has adopted a report that calls for a dedicated European Union (EU) agency or governing body to be established to independently cer…

Beer brand extensions take ‘Jerusalem’ theme

Marketing Week

Wells & Young’s Brewing Company, the Bedford-based speciality beer company, is launching two new beers under the Bombardier brand as part of a major category management initiative. The two new products include a light ale, Burning Gold, and a dark beer…

easyGroup to exploit anti-terror security

Marketing Week

The easyGroup is further extending its easy4men brand with the launch of a new travel pack, hoping to capitalise on new restrictions on luggage size and content at European airports. The easy4men brand took a knock when Boots opted to withdraw the r…