In-depth features, interviews and insights into marketing’s biggest issues.
Watch and electronics brand Casio is reviewing its multi million-pound advertising account. The account is held by Manchester-based agency CheethamBell JWT. It is not known if the agency will repitch for the business. Media planning and buying, which is handled by Vizeum, is understood not to be affected by the review. Marketing manager Anna Ghosh […]
Digital Marketing Group’s (DMG) acquisition of digital media planning and buying agency Cheeze and data analysis consultancy Jaywing for £24m last week made more than its fair share of headlines. It was not just the pricetag that got people talking. The deal marked the return to the front line of one of advertising’s most controversial […]
Watching television will never be the same again. Broadcasters are launching on-demand services over the internet and via cable, giving viewers the freedom to choose when they watch programmes. But commercial broadcasters fear the BBC will use its subsidised might to dominate video-on-demand (VOD). They worry that BBC proposals for its iPlayer software offering its […]
These days there is little that a voucher cannot buy, but reward and motivation schemes don’t necessarily mean large cash outlays and the public sector is catching on fast. By Richard West.
Confectionery giant Nestlé is expected to scrap its iconic Lion bar brand after repeated relaunches have failed to stop falling sales.
RadioCentre chief executive Andrew Harrison may no longer be at the marketing coalface but the job he faces getting radio back into growth and ready for the future will certainly make demands on his experience as a packaged goods marketer. In his first speech to the radio industry since taking over at RadioCentre, the newly […]
As London gears up to host the 2012 Olympics, potential sponsors are lining up for a chance to be associated with the biggest sporting event in the world. But, as well as the small matter of the £80m price tag, companies will also have to prove their “green” credentials before they are even considered as […]
Audi is launching a 3m ad campaign to back a competition offering one person the chance to go into space as part of a campaign to promote its A6 model.
Mobile operator 3’s customer communications chief, Melanie Fenwick, has become the latest casualty of the management restructure at the company. Fenwick, who was head of customer communications, left the company last week. It is not thought she has a job to go to. Her departure is thought to be linked to the 130 managerial redundancies […]
Prudential has stunned the City by selling its Egg direct banking arm to Citigroup for £575m. The move casts doubt on the advertising pitch called by Prudential late last year to consolidate its advertising for the Pru, Egg and its M&G Investments arm. The decision to sell the troubled banking arm is a u-turn by […]
Visa Europe has appointed Jos矓an-Juan as managing director of Visa UK. He replaces Colin Grannell, who took a Europe-wide marketing role two months ago.
The advertising regulator has cleared charity People for the Ethical Treatment of Animals (PETA) over an ad that claimed that giving meat to children is “child abuse”. The press ad showed a picture of an overweight child eating a burger with the strapline “Feeding kids meat is child abuse”. The Advertising Standards Authority (ASA) received […]
Richard Hayes, international marketing director of whisky company Whyte & Mackay, and international brand director Michelle Audette are understood to have left the company. It is not known if either had another job to go to or if they will be replaced.
Consumer group Which?’s criticism of the Financial Services Authority (FSA) for failing to “name and shame” misleading advertisers has thrown the FSA’s role as an advertising regulator into the spotlight. Which? spoke out after the FSA issued an ultimatum to insurance companies to stop using misleading savings claims in advertising or face regulatory action (MW […]
The Royal Navy has launched an ad campaign in its ongoing battle to sign up recruits. Launching a recruitment campaign in a time of conflict (MW last week) is not ideal timing for any branch of the armed forces, especially when a freeze on staff levels in some areas sends out a mixed message. One […]