In-depth features, interviews and insights into marketing’s biggest issues.
Lloyds TSB is reviewing its marketing communications roster, which may lead to a consolidation of the business. The review, which is being handled by The Haystack Group, will include its direct marketing, digital and integrated agencies but does not…
Nick Mustoe is returning to the advertising frontline after the agency he founded bought itself back from Japanese advertising giant Hakuhodo. He will resume the role of managing director as Mustoes relaunches itself as an independent. Mustoe, who l…
Accor Hotels has appointed integrated agency Mobas to handle the through-the-line account for its Novotel brand. The agency won the business following a competitive pitch against undisclosed agencies. The hotel chain called the review, which was ove…
Abbott Mead Vickers.BBDO, the only advertising agency to employ an in-house procurement specialist, last week axed the role. Emma Nussey, who was the agency’s commercial director, has left after four years to go freelance. Advertising agencies have …
The BBC claims independent research proves a need for free-to-air high definition TV (HDTV) services. It says research conducted by Indepen Consulting shows a so-called “value to society” deficit of between 4bn and 15bn. The figures are based o…
Environmental charity Global Cool is launching a celebrity SMS-based campaign on MySpace to encourage people to look at simple ways of reducing their carbon footprint. The campaign, which will target 16to 34-year-olds, will feature Hollywood stars S…
GOA.com, Europe’s first free gaming portal launches next week. The portal allows users free access to games and generates revenue through charging small amounts for accessories for online alter-egos and avatars. Gamers will be encouraged to buy clot…
Total Media has been appointed to handle the 3m media business for pre-paid debit card Tuxedo Blue Diamond, which is being launched this week and is aimed at the immigrant market. The agency will handle media planning and some buying for the compan…
Animal welfare charity RSPCA is kicking off a nationwide advertising campaign to raise awareness of new legislation that aims to reduce animal suffering. The charity is launching a series of viral online films that use animals’ heads on human bodies…
Media agencies have attacked plans by London Lite to hike its advertising rates just weeks after rival freesheet thelondonpaper did the same. The Associated News-papers title is expected to increase its advertising rates in April. But media buyers b…
Publishing magnate Felix Dennis has put an end to speculation about his long-term interests in the US by confirming plans to offload the bulk of his overseas operations. This includes the American edition of flagship title Maxim, whose growth has slowe…
Digital outdoor advertising is gathering pace with investment targeted at London Underground, stations and airports to reach consumers with strong branded messages. By David Benady
Worth over 2bn and increasingly accepted as an essential part of many advertisers’ online marketing strategies, affiliate marketing has without doubt, firmly come of age. Once regarded with uninformed scepticism, this dynamic channel is now seen by…
Affiliate marketing is becoming more important as companies streamline their businesses to further capitalise on the many opportunities offered by the digital age. Nathalie Kilby reports
The flow of readily available information between brands and consumers is key to developing a successful affiliate marketing strategy that is beneficial to all parties. Nathalie Kilby reports