In-depth features, interviews and insights into marketing’s biggest issues.
Personal is to handle an advertising push by the School Food Trust to promote healthy eating in schools. The agency won the business following a four-way pitch and has created an integrated campaign around the theme “Eat Better, Do Better”. The S…
Daley sets up pitch at Man United
The Branded Content Marketing Association (BCMA) is launching an in-depth study into measurement techniques with the aim of developing an industry-recognised standard. The move comes almost a year after the Association, which represents the interest…
Talkback Thames chief executive Lorraine Heggessey has criticised the regulation that bars brands from sponsoring programme content in the UK. She says that the British TV medium misses out on opportunities that are available abroad, such as the US,…
Aston Villa, the Premier League football club, is putting all its media rights up for sale. The review will encompass the club’s domestic and international television, mobile, home video, website, matchday video and broadband, and puts an emphasis on being fan-friendly. The tender has been triggered by a need to negotiate a new contract for […]
With the increasingly important role of digital channels in direct marketing, and an emerging threat to practitioners’ data sources, the discipline is going through a period of change, says David Reed
Channel 4 has taken a lot of heat recently, for its handling of the Celebrity Big Brother racism row and most recently for the Richard & Judy ‘rip-off’. But is this down as some critics says, to Andy Duncan’s lack of experience, or just par for the course in edgier broadcasting? By David Benady
Already second to Nokia in the handset market, Motorola’s year got off to a bad start with a swathe of job losses and a high-level resignation. But the mobile phone company has high hopes that, with a new generation of products, it can recapture its crown. By Robert Lester
Why did Smith quit the kingdom of Camelot?
HSBC is close to creating a board-level marketing director’s position as it seeks to replace outgoing group general manager of marketing Peter Stringham, who is leaving to head marketing services group Y&R Brands. Observers say the new position coul…
Nestlé Rowntree is launching its dark chocolate Black Magic brand into the chocolate bar category to tap into the consumer demand for healthier snacks. It is due to be launched later this year. The three-variety range will be positioned as a mainstr…
Disney Consumer Products is ramping up its assault on the luxury goods sector with the launch of a designer chair from Brazilian furniture designers Fernando and Humberto Campana. The Disney chair, made of plush toys, is being rolled out as a limite…
B&Q, the DIY retailer, is launching a nationwide campaign fronted by reality-TV-star-turned-presenter Ben Fogle, to highlight its range of water saving products. The campaign is being launched in association with not-for-profit group Waterwise and b…
Harley-Davidson Europe has promoted its former commercial chief Michael van der Sande to managing director. He will lead the sales, marketing and distribution activities for Harley-Davidson and its Buell motorcycle brand in Europe, the Middle East and …
Masterfoods is understood to be launching its first new sugar confectionery brand for three years. Chewsers will be launched in the spring. The product, which is a range of liquid-filled fruit chews, is thought to be one of two major launches for th…