Retailers feel the ‘ouch’ in vouchers
Marketing WeekRetailers feel the ‘ouch’ in vouchers
In-depth features, interviews and insights into marketing’s biggest issues.
Retailers feel the ‘ouch’ in vouchers
Companies are increasingly communicating their values to customers and staff through branding, a process that has given market research influence beyond the marketing function. By Alicia Clegg
That the two remaining founders of Soul should leave the agency 18 months after its acquisition by Nitro should not, perhaps, have been a surprise. Rumours had been circulating about Nitro London managing director Bruce Crouch for months. There were suggestions that Crouch, father of Liverpool and England footballer Peter, was leaving to become his […]
Vodafone’s pursuit of India’s Hutchison Essar is being seen by some as a sign of renewed confidence at the world’s leading mobile phone operator after a turbulent 2006. The company has confirmed it is considering making a bid for a controlling stake in Hutchison Essar, which is the fourth-biggest operator in India – the world’s […]
Who will be the stars of 2007? Last year belonged to Marks & Spencer, but the next 12 months could see several big names shine just as brightly. Here we take a look at some of the likeliest contenders hoping to make their mark during the coming year.
Richmond Foods’ premium low-fat ice-cream brand Skinny Cow is rolling out a new-year campaign that bucks the trend for diets, detoxing and healthy living by encouraging consumers to indulge.
Match Day Media, the in-stadium television company, is extending its network into music after signing a three-year deal with the Manchester Evening News Arena. It will launch in January.
Virgin Megastores, part of the Virgin Retail division, is ramping up its marketing department in a bid to boost its position on the high street.
Train operator GNER and tourism body EnjoyEngland are launching a joint advertising campaign to promote famous landmarks along GNER’s East Coast Main Line. A television campaign, which will break in the first week of January, will feature landmarks in London, Newcastle, York and Leeds and will promote things to do in the cities. GNER is […]
Just over a year ago Sir Frank Lowe shocked the industry by announcing he was returning to agency life to launch a start-up staffed by a team of heavy hitting executives. Lowe, who had been ousted three years earlier from the ad network bearing his name, meant business. The then-unnamed agency snatched Lowe London’s £50m […]
Lucrative sponsorship deals between Premier League football clubs and online gaming companies in the UK could become a thing of the past after the Gambling Commission last week confirmed it would investigate whether the partnerships encouraged children to gamble. The commission will explore whether new laws, set to come into force next September under the […]
Often dreaded by staff, workplace events are more productive when part of a consistent strategy to create a strong corporate culture, and can have positive financial benefits too. By Ed Drayton.
ITV’s top marketer Clare Salmon looks set to become the first senior executive to leave the broadcaster in the wake of Michael Grade’s appointment as executive chairman. Salmon, director of marketing and commercial strategy, is said to have been…
Loyalty schemes, particularly the large-scale point collecting programmes used by the major retailers, are going to have to reinvent themselves in order to stay abreast of the revolution in “social media”, according to industry experts. Loyalty Management Group (LMG), which operates the Nectar card on behalf of 17 partners, is talking to agencies about the […]
Trinity Mirror boss Sly Bailey disappointed analysts by announcing that the company is to sell off some of its titles including the Racing Post. However she is adamant that the move is the only way forward for a plc that must think of its diversified shareholders first. By Mark Choueke.