In-depth features, interviews and insights into marketing’s biggest issues.
Cinema ads would be missed more than ads aired on any other medium, according to research carried out by the Cinema Advertising Association (CAA). It says that more than a third of people, 34%, believe a trip to the cinema would be worse without the…
The Energy Savings Trust, the body set up to encourage consumers to cut their carbon emissions and energy consumption, is on the hunt for sponsors for a series of events and tie-ups. The trust is looking to recruit supporters for this year’s Energy …
The European Commission is urging car manufacturers to focus on fuel efficiency rather than performance in their advertising as part of its plans to cut greenhouse gas emissions from new cars by 20% within five years. The commission wants to establi…
Intercontinental brands has been slammed by the Advertising Standards Authority (ASA) over an ad campaign promoting its mix drink spirit Vodkat for implying it could enhance confidence. The regulator has ordered the company to withdraw the campaign,…
Homeserve looks to America for brand growth
Alberto-Culver is expanding its Tresemm矨aircare brand with the launch of a range of styling products. The move represents its first major extension for the brand since the launch of its care and styling products in 2004. The company plans to intro…
Spirit Advertising has been appointed to handle the 5m advertising business for watch manufacturer Concord ahead of a global relaunch of the brand. The agency won the business following a pitch against two undisclosed New York agencies and will cre…
Leicester-based Everards Brewery has appointed TBL Marketing to handle the strategic and creative brief for all its brands. The agency, which was founded last month by Rob Muir, will develop the firm’s brand strategy and marketing activity ahead of …
Coral, the high street bookmakers, has appointed 141 Worldwide/London to create new branding guidelines for the firm after a threeway pitch. The marketing services agency will roll out new branding at the Cheltenham races next month and will ensure …
Kellogg UK, the cereal giant, has moved the advertising account for its Fruit ‘n Fibre brand out of JWT and into Leo Burnett without a pitch. It is not clear how much the account is worth as it has been dormant for more than two years. It is underst…
How good is BMB?
Nissan has expanded its advertising campaign to promote its latest model, the QASHQAI, with the launch of a new “graffiti box” exhibition site showcasing the product. The exhibition site, owned by JCDecaux, is sited on the A4 near Hammersmith. The initiative offers passing motorists the opportunity to see graffiti artists developing new artworks that are […]
Canary Wharf kick off for Barclays art promotion
Universal McCann is poised to secure the 2m media planning and buying business for educational toy maker VTech. It is believed to be the only agency left in discussions with VTech, with contract terms and conditions yet to be agreed. BJK&E and John…
Virgin Media is to create a high street presence as the cable giant steps up its launch activity. Managing director of marketing James Kydd says the brand is aiming to open 15 standalone stores in 2007, offering its television, broadband and home te…