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Radio chiefs wait for Chrysalis to hatch its plans
Virgin Media Television (VMTV) is expecting 20% of its UKTV Food channel to be funded by advertisers in three years. The prediction comes as VMTV, which rebranded from Flextech Television earlier this month, embarks on a second strategy aimed at gettin…
Scottish National Party politicians are lobbying for an independent Scottish Broadcasting Corporation to replace the BBC if the nation wins independence. It also believes there should be a Scottish alternative to media regulator Ofcom. Its stance – …
So once again the annual festival of love was celebrated last week. Cupids everywhere were looking to the Net to source their tokens of love and affection on Valentine’s Day. But what of those singletons looking for a little fun? Well, naturally, they …
Agencies used to rely on focus groups to gain client insight but now their attention is turning to online-based innovative and cost-effective consumer research tools. Gary Eastwood reports
AKQA has won January’s award for the IAB Creative Showcase, in association with Microsoft Digital Advertising Solutions, with its fully integrated and eye-catching campaign for Nike. The Festival of Air experience at NikeTown London was created to laun…
With the door open for Porsche to seize full control of Volkswagen and the luxury brand embarking on a successful diversification programme, the future looks bright for the German icon. But Robert Lester finds emissions controls are casting a cloud over car producers
Emirates gains global strength purely through sponsorship
Media agency PHD has parted company with the BBC after failing to make the shortlist on its £20m media planning and buying account. The agency has handled the business for more than 10 years.
Beam Global Spirits & Wines (BGSW) has poached Coca-Cola GB senior brand manager Paula Jordan to the new position of marketing director, international. It is also seeking to appoint a second marketer to a similar international role. The new roles ar…
Cadbury consumer confidence barometerConfectioner Cadbury Trebor Bassett is facing its second consumer backlash in less than six months after being forced to recall more than 20 core Easter products after they were incorrectly labelled without nut allergy warnings. Cadbury has recalled brands including Dairy Milk and Creme Egg, which it has been heavily promoting in […]
Homeserve, the home emergency services provider, is looking for a marketing services director as it seeks to boost customer awareness of its brand. The new appointee will report to Edward Fitzmaurice, who runs the warranties division at Homeserve. …
German sportswear brand Puma has poached Pernod Ricard marketer Roger Harrison to be its head of marketing for the UK and Ireland. Harrison replaces David Learmonth, who was ousted from the role at the end of last month following a management reshuffle (MW February 1, 2006). Managing director Andrew Peters also left the company at […]
Rustlers, the microwaveable burger and sandwich brand, has caused outrage with its latest TV ads, featuring a scantily-clad girl lounging with a provocative look. The Advertising Standards Authority (ASA) received 93 complaints from members of the p…