Analysis – Thomas Cook
Marketing WeekTravel company merger could come down hard on marketers
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Travel company merger could come down hard on marketers
A new European trademark ruling may give brands greater powers to stop companies using similar names or logos, even if they operate in completely different sectors. A ruling from the Court of First Instance of the European Communities (CFI) has found in favour of Japanese electronic company TDK Group, which objected to Danish company Bestseller […]
Pritt, the Henkel-owned glue brand, is targeting the 15m adult craft glue market with the launch of a specialist adhesives range.
Is Mars really about to join the health push?
Next, the high street clothing retailer, is seeking a marketing director following the retirement of Sue Myatt after 17 years in the role. It is understood the chain is looking for a direct replacement for Myatt, who was responsible for all marketin…
Deodorant brands launch innovative rebranding campaigns to sharpen edge
Anheuser-Busch is celebrating Chinese New Year with a major campaign for its Chinese beer brand Harbin at Piccadilly Circus. The billboards, which are currently running Budweiser ads, will carry a new year message from Harbin. The brand is also taki…
Iris, the independent integrated agency, has been appointed to handle the 1m below-the-line spreads business for Dairy Crest following a four-month review. Iris will work on brands including Utterly Butterly, Clover and St Ivel Gold after winning a…
Guardian Media Group Radio has handed the advertising for Century FM and the recently acquired Saga Radio stations to Manchester-based agency Clear Marketing Communications. It is understood the media company held talks with a number of agencies although it is not clear if there was a formal pitch. Clear already handles the advertising for GMG’s […]
Transport for London (TfL) is poised to appoint integrated agency Meteorite to its roster following a six-month pitch.
Consumer watchdog Which? has appointed Lateral to handle its digital account following a five-way pitch against undisclosed agencies. The agency has been working with the consumer group on a number of projects, such as an online campaign in the run-…
Clemmow Hornby Inge mulls Bolloré’s proposal
US-based video games publisher Electronic Arts (EA) is planning to take on Second Life with the launch of an online virtual world. It follows the acquisition of online karaoke business SingShot. SingShot, a San Francisco-based online karaoke communi…
Domestic violence focus of hard-hitting message
Channel 4 is ramping up its use of social networking and sharing sites such as MySpace and YouTube as it puts “community at the core of its online strategy”. The channel is planning to regularly leak news, clips and information about forthcoming sho…