Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

The greening of London 2012

Marketing Week

As London gears up to host the 2012 Olympics, potential sponsors are lining up for a chance to be associated with the biggest sporting event in the world. But, as well as the small matter of the £80m price tag, companies will also have to prove their “green” credentials before they are even considered as […]

3 Communications chief goes as revamp goes on

Marketing Week

Mobile operator 3’s customer communications chief, Melanie Fenwick, has become the latest casualty of the management restructure at the company. Fenwick, who was head of customer communications, left the company last week. It is not thought she has a job to go to. Her departure is thought to be linked to the 130 managerial redundancies […]

Pru stuns City with 575m sale of Egg to Citigroup

Marketing Week

Prudential has stunned the City by selling its Egg direct banking arm to Citigroup for £575m. The move casts doubt on the advertising pitch called by Prudential late last year to consolidate its advertising for the Pru, Egg and its M&G Investments arm. The decision to sell the troubled banking arm is a u-turn by […]

ASA clears PETA ‘child abuse’ ad

Marketing Week

The advertising regulator has cleared charity People for the Ethical Treatment of Animals (PETA) over an ad that claimed that giving meat to children is “child abuse”. The press ad showed a picture of an overweight child eating a burger with the strapline “Feeding kids meat is child abuse”. The Advertising Standards Authority (ASA) received […]

Top figures leave whisky company Whyte & Mackay

Marketing Week

Richard Hayes, international marketing director of whisky company Whyte & Mackay, and international brand director Michelle Audette are understood to have left the company. It is not known if either had another job to go to or if they will be replaced.

Which? puts watchdog’s teeth on edge

Marketing Week

Consumer group Which?’s criticism of the Financial Services Authority (FSA) for failing to “name and shame” misleading advertisers has thrown the FSA’s role as an advertising regulator into the spotlight. Which? spoke out after the FSA issued an ultimatum to insurance companies to stop using misleading savings claims in advertising or face regulatory action (MW […]

Why the Royal Navy is all at sea

Marketing Week

The Royal Navy has launched an ad campaign in its ongoing battle to sign up recruits. Launching a recruitment campaign in a time of conflict (MW last week) is not ideal timing for any branch of the armed forces, especially when a freeze on staff levels in some areas sends out a mixed message. One […]

Sony Europe hands 1m HD brief to Gyro

Marketing Week

Gyro International has been appointed by Sony Europe to create an integrated umbrella campaign for the consumer electronics company’s high definition (HD) products. It is thought that the business is worth more than £1m. Gyro, which already works with Sony on other areas of its business including its VAIO range and its storage products division, […]

Starcom sharpens its digital focus

Marketing Week

Starcom claims it will be ramping up its focus on planning this year with the creation of a new strategic intelligence and planning team that, according to the agency, will put the digital consumer at the heart of everything it does. Starcom hopes the arrival of Pru Parkinson as strategic planning director at the start […]

UK agencies still at the top

Marketing Week

It was another star-studded year for Great Britain at the latest Epica creative advertising awards, with UK-based agencies collecting 15 first prizes. However, it was Dutch and UK agencies Wieden & Kennedy that produced some of the most outstanding work. By Stuart Smith.

Brands come alive

Marketing Week

Live experiential events are becoming a more focused and established part of the marketing mix in a world where brands want results and consumers want more than a message. By Jo-Anne Flack.

Addis tries his hand at local news

Marketing Week

At a time when digital is the buzzword in the newspaper industry, former Daily Express editor Richard Addis is going back to basics. In the midst of all the online experimentation, veteran newspaperman Addis, who is also a former deputy editor of the Sunday Telegraph and executive editor of the Daily Mail, is launching a […]