US car icons struggle to cross the Atlantic
Marketing WeekUS car icons struggle to cross Atlantic
In-depth features, interviews and insights into marketing’s biggest issues.
US car icons struggle to cross Atlantic
After seeing the fate that has befallen tobacco and fast food marketing, the alcohol industry is anxious to show it can regulate itself, and many firms now run responsible drinking campaigns. But they must convince the cynics they really do want the public to drink less. By Martin Croft
In pursuit of hosting an event that has the ‘wow’ factor, it is easy to overlook the basic rules of corporate entertaining – and forget that your guests simply want to have fun. Sometimes, as with many of life’s questions, the answer comes from the mouths of babes. Working on this principle, I decided to […]
When Setanta broke BSkyB’s monopoly on showing live Premiership football earlier this year, the majority of English football fans had not even heard of the Irish pay-TV firm. But after winning the rights to show 46 matches a season from next year, the company is having to raise its profile and has appointed integrated agency […]
The shock news that TV grandee Michael Grade is to lead ITV has left the BBC reeling and the commerical broadcaster rubbing its hands with glee. But it’s early days to be celebrating, warns David Benady.
Diageo has appointed double Formula One world champion Mika Hakkinen as responsible drinking ambassador for its Johnnie Walker Formula One sponsorship programme. Johnnie Walker is an official partner for Team McLaren Mercedes, and spends more than £2m a year on promoting responsible drinking. Hakkinen will tour the world promoting sensible drinking and safe driving by […]
The Food and Drink Federation (FDF) has slammed consumer watchdog Which? for trying to “generate cheap headlines” about food advertising to children rather than co-operating with industry and other stakeholders. The FDF’s comments come as Which? launches a report, Foods Fables, that looks at the methods used by manufacturers to advertise to children. The watchdog […]
Former London 2012 marketing chief David Magliano has joined Dyson as a non-executive director. He will advise the company on its marketing strategy and work closely with global marketing director Clare Mullin. Magliano, who was awarded an MBE in recognition of his efforts to help secure the Olympic Games for London, joins Dyson as it […]
BSkyB is rebranding its Sky by Broadband service as Sky Anytime on PC and expanding the range of its downloadable entertainment content to include sport and popular Sky One shows such as Lost. The service will also rebrand the mobile phone service as Sky Anytime on Mobile before the end of the year. The third […]
Help the Aged is supporting a new social community website that encourages members to share their life stories and helps them stay in touch with friends and family. The site, meRemembered.com, will also allow users to search its database for old acquaintances and members can also set-up online “memorials” for relatives that have passed away. […]
Daily Mail and General Trust (DMGT), owner of the Daily Mail and Evening Standard, claims it is seeing a “gentle recovery” in national advertising sales and has reported strong results due to growth in its digital and business divisions. The newspaper group reported a 9% increase in pre-tax profits from £237m to £260m in its […]
The British Olympic Association (BOA) has named Mark Zimmer as its new director of corporate partnerships. He will be responsible for its fundraising programme in the lead up to the 2008 Beijing Olympic Games alongside London 2012. Zimmer previously headed the organisation’s “British Olympic Appeal” in the lead up to the 2004 Athens Olympic games. […]
Heinz has appointed McCann Erickson and M&C Saatchi to handle its 10m advertising account in a blow to Beattie McGuinness Bungay, the only roster agency left in the pitch. McCann will handle the majority of the business, including baked beans and tomato ketchup, and M&C will work on the Amoy brand and new products.
Ofcom’s decision last week to ban junk food advertising around children’s television programmes following a protracted consultation seems only to have succeeded in outraging all sides. After proposing restrictions that cover children up to the age of 16, rather than the under-nines it consulted on, the media regulator has been accused by trade bodies, food […]
BSkyB’s shock capture of 17.9% of the UK’s largest commercial broadcaster last week has pitted Sky chief executive James Murdoch against Virgin boss Sir Richard Branson, each casting himself as ITV’s “white knight”. Yesterday (Tuesday), in a further twist, the ITV board rejected a £4.7bn bid by cable company NTL. Advertisers and agencies insist in […]