In-depth features, interviews and insights into marketing’s biggest issues.
Flybe, the low cost airline, is providing its customers with a new on-line gambling service as part of its strategy to boost its ancillary services. The service will allow visitors to the Flybe website to play games such a roulette and poker through…
Yahoo!’s new ad platform faces tough competition
The London 2012 Olympics will generate brand interest in all sports sponsorship, according to leading figures in the sponsorship industry. Industry insiders say that London Organising Committee of the Olympic Games (LOCOG) has been approaching the c…
Magic 105.4, the EMAP-owned radio brand, is introducing a Valentine-themed blog service. It will allow listeners to phone in their love messages to be converted into on-screen text. Mellow Magic Love Line will allow users to post their messages onto…
Customer titles face the challenge of promoting the brands they are associated with while staying fresh and relevant to their readers. But they have little room for manoeuvre. Jo-Anne Flack reports
Although they may seem at odds with traditional exhibition marketing, more companies are using live events to immerse consumers in their brand experiences. And it’s working. By Victoria Furness
Valentine’s Day spending is expected to reach 2.4bn this year, up 4% on 2006, according to the British Retail Consortium (BRC).
Nokia is planning to revive its ill-fated N-Gage brand as a piece of gaming software built into its handsets, rather than a standalone device. The mobile phone giant is likely to unveil the platform at the Games Developer Conference in San Francisco next month, and is understood to have had talks with publishers including Disney, […]
Abbott Mead Vickers.BBDO has created a controversial cinema campaign to raise awareness of breast cancer and encourage young women to check their breasts more often. It has teamed up with the charity Against Breast Cancer and Gorgeous Productions to make an 85-second film involving a pole dancer in a strip club. The film shows an […]
Liverpool Football Club’s new owner says he will consider selling the naming rights to its new stadium to pay for an increase in transfer spending. American sports tycoons George Gillett and Tom Hicks paid an estimated £219m for the Premiership club this week, after beating a rival bid from investment group Dubai International Capital. The […]
Nectar, the biggest loyalty scheme in the UK, has appointed The Engine Group’s brand identity specialist Dave to “reinvigorate” its brand. Dave was appointed following a pitch that involved several undisclosed agencies. Nectar began approaching direct marketing and branding agencies before Christmas, asking for their views on the future of loyalty schemes in the UK […]
Procter & Gamble (P&G), the household goods and toiletries giant, is seeking to extend its share of the electrical shaver market with the launch of a major product under its Braun brand.
Honda has reaffirmed its commitment to hybrid vehicles by announcing plans for a new hybrid sports car. The company will unveil a concept version of the car at the Geneva Motor Show in March, and has also revealed that it plans to sell three times as many Civic hybrids in the UK this year. If […]
Alberto Culver is relaunching its Andrew Collinge designer haircare range as it seeks to reassert its position in the market. The brand has suffered from low sales and was axed by Asda last year (MW November 2, 2006). The company has introduced a number of products and revamped packaging across the entire portfolio. Innovations include […]
Sainsbury’s, Eurostar and Transport for London are among the brands shortlisted for the Marketing Communication Consultants Association (MCCA) Best Awards 2007 – backed by Marketing Week – which recognise outstanding marketing achievement. To see the full shortlist, visit the “Best Awards 2007” under www.mcca.org.uk. Readers can cast their vote to decide the winners in the […]