Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Risks within boundaries

Marketing Week

Customer titles face the challenge of promoting the brands they are associated with while staying fresh and relevant to their readers. But they have little room for manoeuvre. Jo-Anne Flack reports

Going live

Marketing Week

Although they may seem at odds with traditional exhibition marketing, more companies are using live events to immerse consumers in their brand experiences. And it’s working. By Victoria Furness

Nokia revives N-Gage as mobile gaming software

Marketing Week

Nokia is planning to revive its ill-fated N-Gage brand as a piece of gaming software built into its handsets, rather than a standalone device. The mobile phone giant is likely to unveil the platform at the Games Developer Conference in San Francisco next month, and is understood to have had talks with publishers including Disney, […]

New campaign – Against Breat Cancer

Marketing Week

Abbott Mead Vickers.BBDO has created a controversial cinema campaign to raise awareness of breast cancer and encourage young women to check their breasts more often. It has teamed up with the charity Against Breast Cancer and Gorgeous Productions to make an 85-second film involving a pole dancer in a strip club. The film shows an […]

Liverpool FC boss may sell naming rights to stadium

Marketing Week

Liverpool Football Club’s new owner says he will consider selling the naming rights to its new stadium to pay for an increase in transfer spending. American sports tycoons George Gillett and Tom Hicks paid an estimated £219m for the Premiership club this week, after beating a rival bid from investment group Dubai International Capital. The […]

LMG appoints Dave to revitalise Nectar

Marketing Week

Nectar, the biggest loyalty scheme in the UK, has appointed The Engine Group’s brand identity specialist Dave to “reinvigorate” its brand. Dave was appointed following a pitch that involved several undisclosed agencies. Nectar began approaching direct marketing and branding agencies before Christmas, asking for their views on the future of loyalty schemes in the UK […]

Honda revs up hybrid sales strategy with sports model

Marketing Week

Honda has reaffirmed its commitment to hybrid vehicles by announcing plans for a new hybrid sports car. The company will unveil a concept version of the car at the Geneva Motor Show in March, and has also revealed that it plans to sell three times as many Civic hybrids in the UK this year. If […]

Collinge revamp bid for sales boost

Marketing Week

Alberto Culver is relaunching its Andrew Collinge designer haircare range as it seeks to reassert its position in the market. The brand has suffered from low sales and was axed by Asda last year (MW November 2, 2006). The company has introduced a number of products and revamped packaging across the entire portfolio. Innovations include […]

Deadline for MCCA Best votes draws near

Marketing Week

Sainsbury’s, Eurostar and Transport for London are among the brands shortlisted for the Marketing Communication Consultants Association (MCCA) Best Awards 2007 – backed by Marketing Week – which recognise outstanding marketing achievement. To see the full shortlist, visit the “Best Awards 2007” under www.mcca.org.uk. Readers can cast their vote to decide the winners in the […]

What could the bid for Sainsbury’s mean for its marketers?

Marketing Week

A bid for J Sainsbury from the private-equity consortium of CVC, Blackstone and Kohlberg Kravis Roberts (KKR) or a rival bidder could have serious ramifications for the supermarket’s marketing arm which, like the rest of the business, is likely to be subject to a rigorous cost effectiveness review following a change in ownership. There are […]

House of Fraser opts for upmarket retail therapy

Marketing Week

For years House of Fraser (HoF) has suffered an identity crisis on the high street, but the retailer hopes it has found the answer with a move upmarket. John King, the newly appointed chief executive, last week unveiled plans to make HoF the UK equivalent of upscale US department store group Nordstrom and has launched […]

ASA bans ‘offensive’ No Added Sugar child images

Marketing Week

Children’s clothing company No Added Sugar has been ordered to stop distributing its latest catalogue because it contains images of children in sexually suggestive poses. The Advertising Standards Authority (ASA) has upheld complaints about three images featured in the catalogue. It says they are offensive and has told the company not to use them again. […]