In-depth features, interviews and insights into marketing’s biggest issues.
Help the Aged is supporting a new social community website that encourages members to share their life stories and helps them stay in touch with friends and family. The site, meRemembered.com, will also allow users to search its database for old acquaintances and members can also set-up online “memorials” for relatives that have passed away. […]
Daily Mail and General Trust (DMGT), owner of the Daily Mail and Evening Standard, claims it is seeing a “gentle recovery” in national advertising sales and has reported strong results due to growth in its digital and business divisions. The newspaper group reported a 9% increase in pre-tax profits from £237m to £260m in its […]
The British Olympic Association (BOA) has named Mark Zimmer as its new director of corporate partnerships. He will be responsible for its fundraising programme in the lead up to the 2008 Beijing Olympic Games alongside London 2012. Zimmer previously headed the organisation’s “British Olympic Appeal” in the lead up to the 2004 Athens Olympic games. […]
Heinz has appointed McCann Erickson and M&C Saatchi to handle its 10m advertising account in a blow to Beattie McGuinness Bungay, the only roster agency left in the pitch. McCann will handle the majority of the business, including baked beans and tomato ketchup, and M&C will work on the Amoy brand and new products.
Ofcom’s decision last week to ban junk food advertising around children’s television programmes following a protracted consultation seems only to have succeeded in outraging all sides. After proposing restrictions that cover children up to the age of 16, rather than the under-nines it consulted on, the media regulator has been accused by trade bodies, food […]
BSkyB’s shock capture of 17.9% of the UK’s largest commercial broadcaster last week has pitted Sky chief executive James Murdoch against Virgin boss Sir Richard Branson, each casting himself as ITV’s “white knight”. Yesterday (Tuesday), in a further twist, the ITV board rejected a £4.7bn bid by cable company NTL. Advertisers and agencies insist in […]
News Magazines, News International’s magazine publishing arm, promisedmuch when it launched in January this year.
It seems astonishing that shortly after his soggy nomans land warning about the likes of ITV2, James Murdoch should write a cheque for 940m to buy a share of ITV. Yes, he wants to keep Virgin at bay, but he also has plans that could dramatically change the TV ad market. By Dominic Dudley.
Christmas starts earlier, and gets more stressful, with each passing year, but sympathetic in-store messages can transform the experience – and stop the drift to online shopping. At the risk of sounding Scrooge-like, it’s that time of year again. Except that that time of year now lasts a full quarter. While shopping in Sainsbury’s in […]
The marketing director of Miller Brand UK Jean-Pierre van Lin has left the company. It is not known whether he has a job to go to. Staff were informed by an internal memo that van Lin had “left SABMiller to pursue other career opportunities outside the company”. Van Lin joined Miller Brewing, as it then […]
Virgin Atlantic has restructured its marketing department and moved director of customer services Paul Dickinson to the new role of sales and marketing director. Dickinson, who has been with Virgin Atlantic for five years, will oversee the airline’s sales and marketing departments, as well as the Flying Club loyalty scheme and e-commerce. The reshuffle sees […]
Rachel’s Organic Dairy, one of the UK’s leading yogurt producers, has appointed Steve Clarke to the newly created role of marketing director. Clarke joins the company from United Biscuits, where he was marketing controller for the McVitie’s brand with responsibility for overseeing its £160m core biscuit portfolio. Clarke will report directly to Rachel’s Organic managing […]
BDH/TBWA has won the advertising account for the Dairy Council of Northern Ireland after a three-way pitch. The account is worth about £500,000 and the Manchester-based agency will be developing a through-the-line campaign to promote milk and dairy products to the population of Northern Ireland. Robert Harwood-Matthews, chief executive of BDH/TBWA, says: “With the dairy […]
Pigsback.com, the permission-based marketing scheme website, has appointed Brian Harrison as UK managing director. He joins from Thomson Directories where he was general manager for the internet. The appointment follows a £2.5m private equity investment to support an advertising push announced last month. Harrison has been tasked with driving revenues and securing 1 million members […]
JCB has appointed Miles Calcraft Briginshaw Duffy to handle its 1m advertising account following a pitch against St Luke’s. The agency was appointed after a review overseen by JCB’s worldwide marketing director Chris Wright. The company previously handled its advertising in-house.