What could the bid for Sainsbury’s mean for its marketers?
Marketing WeekA bid for J Sainsbury from the private-equity consortium of CVC, Blackstone and Kohlberg Kravis Roberts (KKR) or a rival bidder could have serious ramifications for the supermarket’s marketing arm which, like the rest of the business, is likely to be subject to a rigorous cost effectiveness review following a change in ownership. There are […]