Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

BDH/TBWA scoops Ulster dairy task

Marketing Week

BDH/TBWA has won the advertising account for the Dairy Council of Northern Ireland after a three-way pitch. The account is worth about £500,000 and the Manchester-based agency will be developing a through-the-line campaign to promote milk and dairy products to the population of Northern Ireland. Robert Harwood-Matthews, chief executive of BDH/TBWA, says: “With the dairy […]

Pigsback.com appoints UK managing director

Marketing Week

Pigsback.com, the permission-based marketing scheme website, has appointed Brian Harrison as UK managing director. He joins from Thomson Directories where he was general manager for the internet. The appointment follows a £2.5m private equity investment to support an advertising push announced last month. Harrison has been tasked with driving revenues and securing 1 million members […]

JCB hires MCBD as first ad agency

Marketing Week

JCB has appointed Miles Calcraft Briginshaw Duffy to handle its 1m advertising account following a pitch against St Luke’s. The agency was appointed after a review overseen by JCB’s worldwide marketing director Chris Wright. The company previously handled its advertising in-house.

Amex consolidates media into Mindshare

Marketing Week

American Express has consolidated the majority of its global media planning and buying business into Mindshare, with Carat losing the £10m account in the UK. It follows a three-month review, which is believed to have been led by the credit card’s procurement department. American Express has also moved its Italian and Japanese accounts into the […]

Kellogg UK appoints managing director

Marketing Week

Kellogg UK has appointed Greg Peterson as managing director to replace Tony Palmer, who left last month to join Kimberly-Clark as chief marketing officer. Peterson, who has been with Kellogg for 15 years, was most recently managing director of the company’s Australia and New Zealand operations. He joined Kellogg as a product manager and worked […]

Branson calls for action over BSkyB’s ITV stake

Marketing Week

Sir Richard Branson has called on the Office of Fair Trading to intervene after satellite broadcaster BSkyB bought a stake in ITV. Sky bought 17.9% of ITV shares for £940m on Friday, which Branson believes was a way of spoiling a move by cable operator NTL to take over ITV. Branson, NTL’s biggest stakeholder, says […]

Andrex signs as ice rink sponsor

Marketing Week

Kimberly-Clark has signed a headline sponsorship deal with the Tower of London and Hampton Court Palace ice rinks to promote its Andrex Toilet tissue brand. The new tie-up coincides with the launch of its limited edition winter white packs, which are being sold at major retailers. The deal comes ahead of this weekend’s official launch […]

3 teams up with internet giants for new service

Marketing Week

Mobile network 3 is to launch a new mobile internet package, backed by a string of high-profile Web companies. Called X-Series, the package will allow customers to make unlimited calls from their mobile using Web telephony provider Skype and watch their home television on their mobile phone in a tie-up with Sling Media. They will […]

Fixing Volkswagen

Marketing Week

Volkswagen has raided Audi, its brightest star, to replace departing group chief executive Bernd Pischetsrieder, who is stepping down at the end of the year. But Martin Winterkorn, currently head of the luxury brand, has to do more than just sell c…

Media’s specialist case

Marketing Week

Walker Media is thought to be in line to pick up MFI’s 29m media business (MW last week), leading many in the industry to suggest that the agency’s success is, in part at least, down to its links with M&C Saatchi, which has just won MFI’s advertis…

Virgin duo to raise NT Hell

Marketing Week

Richard Branson aims to transform the fortunes of floundering cable company NTL:Telewest. Rebranded as Virgin Media, and marketed by two of his most trusted lieutenants, it’s his chance to break into the entertainment business – and an enormous gamble, says Catherine Turner.

The best tool for the job?

Marketing Week

With online set to topple TV as the major recipient of marketing expenditure, senior admen such as John Hegarty question whether brand owners really know how to exploit the medium, and if the Web can be used to build a brand from scratch by Dominic Dudley.

What’s your motivation?

Marketing Week

Pushing home a corporate message means more than hiring a famous face. Celebrities must have relevance – and the best events are underscored with plenty of build-up. By Sarah Rayner.