In-depth features, interviews and insights into marketing’s biggest issues.
Pigsback.com, the permission-based marketing scheme website, has appointed Brian Harrison as UK managing director. He joins from Thomson Directories where he was general manager for the internet. The appointment follows a £2.5m private equity investment to support an advertising push announced last month. Harrison has been tasked with driving revenues and securing 1 million members […]
JCB has appointed Miles Calcraft Briginshaw Duffy to handle its 1m advertising account following a pitch against St Luke’s. The agency was appointed after a review overseen by JCB’s worldwide marketing director Chris Wright. The company previously handled its advertising in-house.
American Express has consolidated the majority of its global media planning and buying business into Mindshare, with Carat losing the £10m account in the UK. It follows a three-month review, which is believed to have been led by the credit card’s procurement department. American Express has also moved its Italian and Japanese accounts into the […]
Kellogg UK has appointed Greg Peterson as managing director to replace Tony Palmer, who left last month to join Kimberly-Clark as chief marketing officer. Peterson, who has been with Kellogg for 15 years, was most recently managing director of the company’s Australia and New Zealand operations. He joined Kellogg as a product manager and worked […]
Sir Richard Branson has called on the Office of Fair Trading to intervene after satellite broadcaster BSkyB bought a stake in ITV. Sky bought 17.9% of ITV shares for £940m on Friday, which Branson believes was a way of spoiling a move by cable operator NTL to take over ITV. Branson, NTL’s biggest stakeholder, says […]
Kimberly-Clark has signed a headline sponsorship deal with the Tower of London and Hampton Court Palace ice rinks to promote its Andrex Toilet tissue brand. The new tie-up coincides with the launch of its limited edition winter white packs, which are being sold at major retailers. The deal comes ahead of this weekend’s official launch […]
Mobile network 3 is to launch a new mobile internet package, backed by a string of high-profile Web companies. Called X-Series, the package will allow customers to make unlimited calls from their mobile using Web telephony provider Skype and watch their home television on their mobile phone in a tie-up with Sling Media. They will […]
Volkswagen has raided Audi, its brightest star, to replace departing group chief executive Bernd Pischetsrieder, who is stepping down at the end of the year. But Martin Winterkorn, currently head of the luxury brand, has to do more than just sell c…
Ever since Apple revolutionised the world’s music industry with the iPod, rivals have been scrambling to get a foothold in the lucrative portable MP3 player market.
Walker Media is thought to be in line to pick up MFI’s 29m media business (MW last week), leading many in the industry to suggest that the agency’s success is, in part at least, down to its links with M&C Saatchi, which has just won MFI’s advertis…
The strong performance of weekly consumer magazines this year has propped up the magazine market as a whole, despite a slight drop in the sales of monthly titles. But there are fears that a flurry of weekly launches in 2007 could fragment the ma…
Richard Branson aims to transform the fortunes of floundering cable company NTL:Telewest. Rebranded as Virgin Media, and marketed by two of his most trusted lieutenants, it’s his chance to break into the entertainment business – and an enormous gamble, says Catherine Turner.
With online set to topple TV as the major recipient of marketing expenditure, senior admen such as John Hegarty question whether brand owners really know how to exploit the medium, and if the Web can be used to build a brand from scratch by Dominic Dudley.
Pushing home a corporate message means more than hiring a famous face. Celebrities must have relevance – and the best events are underscored with plenty of build-up. By Sarah Rayner.
Sales promotions aim to boost volumes an build brand loyalty, but to really pay off they must be well presented and backed by imaginative supporting work to encourage customers.