Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Pizza Hut backs launch with online campaign

Marketing Week

Pizza Hut is backing the launch of its new Cheesy Bites pizza with an online campaign from Elvis Communications. It is the first time the company has supported a launch with significant online activity. Elvis has developed an online game called the Cheesy Bites Challenge to raise awareness of the new pizza. Players score points […]

Sea Life Centre hires marketing chief

Marketing Week

Merlin Entertainments Group has appointed former Vodafone marketer Lincoln Clarke as marketing director for its pan-European Sea Life Centre network. Clarke becomes the first Sea Life marketing chief to sit on the board. He was previously marketing director for the Booths Supermarkets chain in the North West. Clarke set up and managed a 26-strong telesales […]

Co-founder Pattison resigns from PHD

Marketing Week

David Pattison, the co-founder and worldwide chief executive of PHD, has resigned from the Omnicom-owned network after 17 years. It is understood that his decision follows the roll-out of PHD as a global network. He is still in talks with Omnicom about moving to a different role at the holding company but is also thought […]

Twinings unveils TV campaign

Marketing Week

Twinings is launching a new TV campaign, featuring Stephen Fry, to support its speciality teas. The ads, which break next week, aim to introduce the range to mainstream tea drinkers.

Idiomag.com launches personalised digital magazine

Marketing Week

Idio, the online magazine, has launched a new personalised digital design and music magazine, which will allow users to select the advertising content they receive. Idiomag.com, which is the brainchild of Warwick Business School graduate Edward Barrow (pictured, right), is a free service that enables advertisers to develop targeted audio-visual campaigns as users develop their […]

A Burger King among men

Marketing Week

Jamie Oliver must be crying into his organic vegetables. Burger King, hit by falling UK sales, has embarked on a new marketing drive for its Double Whopper burger which blithely ignores the healthy eating debate. The burger chain’s “Mantham” ad, created by US ad agency Crispin Porter & Bogusky, launched last week. It is a […]

Stern lessons for the green sector

Marketing Week

Brand owners are gearing up to launch a flood of environmentally friendly products as they seek to cash in on consumers’ fears about global warming. Early signs of the new gold rush are evident at electrical chain Currys, which is selling solar panels that cost £9,000. Meanwhile, Powergen has launched the WhisperGen boiler which heats […]

Heat is on for short-hauls

Marketing Week

The Stern Report has exposed the urgency of cutting carbon emissions, and short-haul buget airlines have emerged as an early target. Several measures are on the cards to deter passengers and make the industry greener. Not all brands will survive the turbulance, says Mark Choueke.

Abbey ups the ante

Marketing Week

Abbey’s announcement that it will offer mortgages worth five times the borrower’s salary is expected ti trigger a rash of offers in the home loans sector. But the move raises questions about the market’s sustainability and the scope for innovation from lenders. By Catherine Turner.

National Geographic hunts documentary makers online

Marketing Week

National Geographic Channel has launched a user-generated website in a bid to find new documentary makers. The Frame Your World competition goes live this week. Aspiring documentary makers are asked to submit a three-minute documentary on the theme of what makes an everyday object seem extraordinary. Other users will then be able to vote and […]

Turner refocuses on interactive and in-house creative

Marketing Week

Turner Broadcasting is repositioning the sales team for its entertainment division in a move aimed at increasing its focus on interactive campaigns and producing in-house creative. The department, which handles sales for Turner TV channels including Cartoon Network, Toonami, Boomerang and Turner Classic Movies, it also launching a dedicated sales website to promote it services […]

Euro internet spend set to double

Marketing Week

Spending on pan-European internet campaigns will almost double within two years, with entertainment, travel and packaged goods firms leading the charge. The prediction comes from the European Interactive Advertising Association in research released this morning. The EIAA says that spending will go up by 92% by 2008 – making it the fastest growing part of […]

Peugeot appoints former Airbus boss as chief executive

Marketing Week

PSA Peugeot-Citroen has appointed former Airbus boss Christian Streiff as chief executive to replace Jean-Martin Folz, who is retiring in January. Streiff resigned as chief executive of Airbus in October after just three months in the role following disagreements over power sharing with directors of its controlling shareholder, aerospace group EADS. He joins Peugeot today […]

Dig for Fire joins Keep Britain Tidy roster

Marketing Week

Dig for Fire, the Sheffield-based agency, has been appointed to the Keep Britain Tidy campaign roster. The campaign is run by environmental charity, ENCAMS. The charity, which is part-funded from Department of Environment, Food and Rural Affairs, put out a Europe-wide tender. The pitch lasted four months. The agency will produce integrated work for ENCAMS’ […]