In-depth features, interviews and insights into marketing’s biggest issues.
ITV’s top marketer Clare Salmon is understood to be leaving the broadcaster after nearly two years. It is thought that she is still in talks with ITV about her departure but she is expected to be replaced by marketing director David Pemsel. Salmon, the company’s director of marketing and commercial strategy, was appointed as marketing […]
Google has finally made its long-anticipated move into television advertising after signing a deal with BSkyB that brings together two of the world’s most ambitious and forward-thinking media companies. James Murdoch, Sky’s chief executive, has been making a habit of shaking up the television world – most recently with his share raid on ITV. Google, […]
From Hovis to Benson & Hedges and Jaffa Cakes to Liverpool Football Club, the ownership of some of the UK’s most famous brand names is changing.
Krow’s capture of the 14m pan-European advertising account for Fiat’s Grande Punto (MW last week) caps an impressive year for the 15-month-old start-up.
The news that BBC Magazines and Egmont Magazines are launching five titles into the fiercely competitive children’s market will be another boost to a burgeoning sector that also gives advertisers access to parents. With most media commentators focusing on men’s and women’s weeklies, the children’s market is often ignored. But the pre-school, pre-teen and teen […]
The appeal of experiential marketing remains as strong as ever – advertisers are willing to invest more, but they demand engaging creativity and effective evaluation strategies. By Steve Hemsley.
Loopholes in the law and abuses of the regulations governing sales promotions have long been of concern to reputable marketers, but the new legislation aims to level the playing field. By Martin Croft.
In the face of increasing competition from internet-based directory enquiry services, The Number is the phone-based company to offer a free service to users, a move that has prompted speculation that profits are no longer assured for the paid-for sector. Martin Croft reports.
He’s run three major meida organisations, but lost out on the top job at ITV. Some see Stephen Carter’s move to Brunswick PR as merely a holding job for a ‘professional chief executive’ who clearly still has much to offer, so what does the future have in store for him? By Catherine Turner.
Honda’s much-anticipated new advertising campaign will feature an “advanced humanoid” robot called Asimo. The campaign, created by Wieden & Kennedy, breaks on Friday and is the first activity for which new UK head of marketing Jeff Dodds has been directly responsible…
Media agency Carat has revised its forecast for global advertising spend upwards for 2006 and 2007. The Aegis-owned agency has changed its estimate of 5.5% growth this year to 5.8%, with 2007 also raised from 5.5% to 5.8%. It says the world’s two largest markets – America and Japan – will see an improving outlook. […]
British women’s shoe brand Van Dal has appointed Norwich-based agency The Works to handle its advertising account. Previously, advertising was handled by Ware Anthony Rust (WAR), although the agency remains incumbent on The Florida Group’s public relations account. The Works was appointed without a pitch following a change in strategy from Norfolk-based The Florida Group […]
Direct marketers are furious at proposals in the Queen’s Speech which will lead to the demise of Postwatch, the consumer watchdog that monitors the postal industry. The consumer champion’s success in defending postal users’ interests against Roy…
Chelsea chief executive Peter Kenyon’s declaration last week that he plans to build the club into the world’s foremost commercial football property by 2014 has met with considerable scepticism among many observers. They doubt he will be able to replicate the success he had as chief executive of Manchester United, and point out that Chelsea […]
Effective induction is key to retaining staff, so companies are ensuring new marketers understand their values and vision and are given the social support they need. Richenda Wilson reports.