The medium isn’t the message
Marketing WeekPR is no longer about stuffing envelopes and organising beanos for journalists. By using blogs and podcasts, it is now a much more effective marketing tool for the brand owner. By Richenda Wilson.
In-depth features, interviews and insights into marketing’s biggest issues.
PR is no longer about stuffing envelopes and organising beanos for journalists. By using blogs and podcasts, it is now a much more effective marketing tool for the brand owner. By Richenda Wilson.
Show organisers rely on quality suppliers and, with environmental issues coming to the fore, they are starting to examine their green credentials as ‘sustainable eventing’ takes off. By Ian Whiteling.
BSkyB and Google have unveiled plans to bring user generated content and video on demand services to Sky’s broadband internet customers. Sky will be Google’s first partner globally to deploy Google’s portfolio of search, advertising, communications and video services, all of which will be tailored and branded for Sky Broadband across PC, TV and mobile. […]
Yahoo! is restructuring its business globally into three operating groups aimed at audiences, advertisers and publishers, as the internet giant battles faster-growing rival Google. The restructure will see chief operating officer Daniel Rosensweig leave the company in March after five years with Yahoo!. He has been credited with helping to shape the firm’s audience and […]
If Ken Livingstone’s punch-up with the car industry was a boxing match, it would have been stopped long ago. London’s mayor delivered a low blow when he introduced the congestion charge in 2003, but he has not let up and is continuing his assault with proposals to charge 4×4 owners £25 a day to drive […]
The UK travel industry is having to face up to change as package deals fall out of favour and independently minded holidaymakersturn to the internet to plan and book their breaks. But even major brands are unsure of how beat to utilise the new technology. By Mark Choueke.
WCRS, under the auspices of Engine, is going from strenth to strength, last week scooping 75m BSkyB. But there are fears it is too dominant for a group promising the first truly intergrated service, and that fellow agencies will struggle to fulfil their potential beneath its shadow. By Caroline Parry.
EMAP Consumer Media has sold teen title Bliss to Panini, the football sticker album business. Market leading title Bliss has suffered a slide in circulation, with sales down 22.7% year on year in the six months to June, according to the Audit Bureau of Circulations (ABC). In 1997 it was selling more than 400,000 a […]
A1 Grand Prix (A1 GP), the “World Cup of motorsport”, has extended its global broadcast partnerships securing two new deals with US cable network SPEED and UK free-to-air terrestrial channel Five…
Cable giant NTL has confirmed it has “no present intention” of making an offer for ITV. The announcement comes three weeks after BSkyB bought a 17.9% stake in ITV for 960m in an apparent move to block any NTL bid…
News Magazines has won the contract to publish BSkyB’s Sky Magazine from incumbent John Brown. News Magazines was set up as a division of News International last year to develop consumer publications. Both News International and Sky are controlled by Rupert Murdoch’s News Corporation. The magazine division is run by chief executive Camilla Rhodes and […]
Jessops, the UK’s biggest specialist photographic retailer, has poached Ian Linnington from Boots.com to be its new marketing director. Linnington, who starts at Jessops in January, has held a number of positions at Boots both in the UK and overseas. Most recently, he was commercial director for Boots.com and New Channels. Jessops is repositioning itself […]
Omnicom Group has bought a majority stake in independent hotshop 180 Amsterdam. 180 has shared its biggest account, Adidas, with Omnicom owned TBWA/Worldwide since 2002, and earlier this month Sony Electronics America split its $56m (28.6m) advertising business between 180 and another Omnicom network, BBDO.
Gay rights campaigners are urging the Advertising Standards Authority to investigate a “discriminatory” and “inflammatory” ad from a Christian group. More than 15 complaints have been lodged with the advertising watchdog since the advert from Coherent and Cohesive Voice ran this week in The Times newspaper. The advert urges people to write to communities secretary […]
FremantleMedia has poached Channel 4 new media executive Robert Marsh to head its interactive and telephony business in the UK. Marsh, previously new media head of commissioning and producer relations at the broadcaster, joins as FremantleMedia Licensing Worldwide (FLW) vice-president of interactive and telephony. He will be responsible for managing FremantleMedia’s mobile content, on-screen telephony […]