In-depth features, interviews and insights into marketing’s biggest issues.
Toyota Motor Europe senior vice-president Graham Smith has been named as the next president of the Society of Motor Manufacturers and Traders (SMMT). Smith, who was managing director of Toyota GB for 10 years until he was handed the new European role earlier this year (MW July 6), succeeds Roger Putnam on January 1. Putnam, […]
Sony Ericsson is planning to open at least 10 more own-branded retail stores around the world after launching its first in London this week. The mobile giant, which has just celebrated its fifth anniversary, has signed a deal with Carphone Warehouse to operate and manage the store in Kensington, as first revealed by marketingweek.co.uk last […]
Mller Dairy UK is launching a range of desserts that aims to offer consumers indulgence without guilt. Simply Desserts will be launched in January.
Eat Natural, the cereal bar brand, has appointed Harriet Gregory to oversee all new product development. She joins the company from Marks & Spencer, where she also worked in product development. Gregory, who has already taken over the role, takes the title head of “taste matters”. Praveen Vijh, co-founder and director of Eat Natural, says […]
US car icons struggle to cross Atlantic
After seeing the fate that has befallen tobacco and fast food marketing, the alcohol industry is anxious to show it can regulate itself, and many firms now run responsible drinking campaigns. But they must convince the cynics they really do want the public to drink less. By Martin Croft
In pursuit of hosting an event that has the ‘wow’ factor, it is easy to overlook the basic rules of corporate entertaining – and forget that your guests simply want to have fun. Sometimes, as with many of life’s questions, the answer comes from the mouths of babes. Working on this principle, I decided to […]
When Setanta broke BSkyB’s monopoly on showing live Premiership football earlier this year, the majority of English football fans had not even heard of the Irish pay-TV firm. But after winning the rights to show 46 matches a season from next year, the company is having to raise its profile and has appointed integrated agency […]
The shock news that TV grandee Michael Grade is to lead ITV has left the BBC reeling and the commerical broadcaster rubbing its hands with glee. But it’s early days to be celebrating, warns David Benady.
Diageo has appointed double Formula One world champion Mika Hakkinen as responsible drinking ambassador for its Johnnie Walker Formula One sponsorship programme. Johnnie Walker is an official partner for Team McLaren Mercedes, and spends more than £2m a year on promoting responsible drinking. Hakkinen will tour the world promoting sensible drinking and safe driving by […]
The Food and Drink Federation (FDF) has slammed consumer watchdog Which? for trying to “generate cheap headlines” about food advertising to children rather than co-operating with industry and other stakeholders. The FDF’s comments come as Which? launches a report, Foods Fables, that looks at the methods used by manufacturers to advertise to children. The watchdog […]
Former London 2012 marketing chief David Magliano has joined Dyson as a non-executive director. He will advise the company on its marketing strategy and work closely with global marketing director Clare Mullin. Magliano, who was awarded an MBE in recognition of his efforts to help secure the Olympic Games for London, joins Dyson as it […]
BSkyB is rebranding its Sky by Broadband service as Sky Anytime on PC and expanding the range of its downloadable entertainment content to include sport and popular Sky One shows such as Lost. The service will also rebrand the mobile phone service as Sky Anytime on Mobile before the end of the year. The third […]
Help the Aged is supporting a new social community website that encourages members to share their life stories and helps them stay in touch with friends and family. The site, meRemembered.com, will also allow users to search its database for old acquaintances and members can also set-up online “memorials” for relatives that have passed away. […]
Daily Mail and General Trust (DMGT), owner of the Daily Mail and Evening Standard, claims it is seeing a “gentle recovery” in national advertising sales and has reported strong results due to growth in its digital and business divisions. The newspaper group reported a 9% increase in pre-tax profits from £237m to £260m in its […]