In-depth features, interviews and insights into marketing’s biggest issues.
Sir Richard Branson has called on the Office of Fair Trading to intervene after satellite broadcaster BSkyB bought a stake in ITV. Sky bought 17.9% of ITV shares for £940m on Friday, which Branson believes was a way of spoiling a move by cable operator NTL to take over ITV. Branson, NTL’s biggest stakeholder, says […]
Kimberly-Clark has signed a headline sponsorship deal with the Tower of London and Hampton Court Palace ice rinks to promote its Andrex Toilet tissue brand. The new tie-up coincides with the launch of its limited edition winter white packs, which are being sold at major retailers. The deal comes ahead of this weekend’s official launch […]
Mobile network 3 is to launch a new mobile internet package, backed by a string of high-profile Web companies. Called X-Series, the package will allow customers to make unlimited calls from their mobile using Web telephony provider Skype and watch their home television on their mobile phone in a tie-up with Sling Media. They will […]
Volkswagen has raided Audi, its brightest star, to replace departing group chief executive Bernd Pischetsrieder, who is stepping down at the end of the year. But Martin Winterkorn, currently head of the luxury brand, has to do more than just sell c…
Ever since Apple revolutionised the world’s music industry with the iPod, rivals have been scrambling to get a foothold in the lucrative portable MP3 player market.
Walker Media is thought to be in line to pick up MFI’s 29m media business (MW last week), leading many in the industry to suggest that the agency’s success is, in part at least, down to its links with M&C Saatchi, which has just won MFI’s advertis…
The strong performance of weekly consumer magazines this year has propped up the magazine market as a whole, despite a slight drop in the sales of monthly titles. But there are fears that a flurry of weekly launches in 2007 could fragment the ma…
Richard Branson aims to transform the fortunes of floundering cable company NTL:Telewest. Rebranded as Virgin Media, and marketed by two of his most trusted lieutenants, it’s his chance to break into the entertainment business – and an enormous gamble, says Catherine Turner.
With online set to topple TV as the major recipient of marketing expenditure, senior admen such as John Hegarty question whether brand owners really know how to exploit the medium, and if the Web can be used to build a brand from scratch by Dominic Dudley.
Pushing home a corporate message means more than hiring a famous face. Celebrities must have relevance – and the best events are underscored with plenty of build-up. By Sarah Rayner.
Sales promotions aim to boost volumes an build brand loyalty, but to really pay off they must be well presented and backed by imaginative supporting work to encourage customers.
Titan Outdoor UK chief executive David Pugh is leaving the outdoor advertising company at the end of this month. Pugh, the former Maiden Outdoor managing director, was promoted to chief executive following Titan’s acquisition of the business in March this year. The former Telegraph Group marketing director will be replaced by Jon Slatkin, who joins […]
News Group Newspapers (NGN), which publishes The Sun and News of the World, is reorganising its advertising sales teams into “multi-platform hubs” that will sell across all print and digital products. NGN also publishes www.thesun.co.uk and www.newsoftheworld.co.uk and for the first time, ad sales teams that currently focus on individual products within the portfolio will […]
NTL has confirmed that it has scheduled an “initial conversation” with ITV to explore a possible “combination transaction”. It follows speculation earlier today that the cable operator, set to rebrand as Virgin Media next year, was considering a “friendly takeover” of the broadcaster.
The Engine Group, which owns advertising agency WCRS, has bought sponsorship agency Karen Earl Sponsorship (KES) from Media Square in a £4m deal. KES provides strategic consultancy through and sponsorship activation for clients including Coca Cola, British Airways, Guinness and Aviva. The acquisition is the third investment made by the group this year as it […]