Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

The possible dream

Marketing Week

Honda marketing chief Jeff Dodds has his work cut out filling the shoes of Simon Thompson, but with a much anticipated ad campaign due to break in December he wants to benchmark the brand, and its advertising, against rivals from beyond the motor industry. By Robert Lester

AN Digital hires first mobile head

Marketing Week

Associated Northcliffe Digital, a division of Associated Newspapers, has appointed Annabel Hembry as its first head of mobile. The new role has been created to develop AN Digital’s content-to-mobile strategy. Hembry will be responsible for generating revenue through content-to-mobile products and services and selling them to advertisers and agencies. She will also work with individual […]

Orange showcases young artists in ads

Marketing Week

Orange could feature work from young artists in its advertising and below-the-line activity as part of a new initiative to help showcase emerging talent. The mobile giant has created the Orange Future Artists Fund in partnership with the Young Creatives Network. The fund is seeking work across a variety of different disciplines such as photography, […]

Lycos launches user-generated X-Factor website

Marketing Week

Lycos.co.uk, the online portal, is launching a website of user-generated content with Freemantle Media and talkbackTHAMES as part of its campaign to support ITV1’s The X-Factor. The campaign, which will launch on the official forum, Fan Central, will encourage fans to upload their own performances and the X-Factor team will choose the ten most entertaining clips, […]

Debenhams plots overseas expansion after results fillip

Marketing Week

Debenhams, the department store, has revealed plans to ramp up its international expansion as it announced strong annual results. The chain reported pre-tax profits were up 67.9% to £267.4m for the year to September 2 with sales rising by 6.6%. Debenhams chief executive Rob Templeman says that the Designers at Debenhams range, which includes lines […]

Google launches new search engine

Marketing Week

Google is launching a new version of its search engine, called Google Co-op, to encourage more website owners to include its technology on their sites. The company describes the service as a “customised search engine” that will allow users to tailor the search results so customers only receive relevant content. It will allow companies to […]

Chief global marketer leaves HSBC

Marketing Week

HSBC chief global marketer Peter Stringham, is leaving the financial services company after six years. It is not clear if he has a job to go to. Stringham consolidated HSBC’s 350m advertising and media into WPP and devised the “world’s local bank” campaign.

Havas simplifies media under single umbrella brand

Marketing Week

Havas, the advertising and media company, is bringing its media services, including the global Media Planning Group network, under the Havas Media umbrella. The move aims to simplify the structure of Havas and its brands, which include Arena, the communications services network; Media Contacts, the online and digital network; sports marketing group Havas Sports; and […]

Supernanny goes global online

Marketing Week

Supernanny, the Channel 4 parenting show, is relaunching online as it tries to establish itself as a leading global parenting portal. The company will launch its new website in the UK at the end of this month. A rollout across the US will follow in November and in Australia in January. The site will be […]

Right product, right time

Marketing Week

Once known for being the cheapest way of getting drunk, cider is now cool again. The ‘Magners effect’ and increased marketing investment from established producers have played their part, but it seems the alcopops generation looking for ‘heritage’ is also behind the revival. By Martin Croft