Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Give a dog a bad name

Marketing Week

When consumers have preconceived ideas about a brand it is hard to get them to reconsider, but face-to-face contact with the product can help win over hearts and minds. By Steve Hemsley

A question of perception

Marketing Week

What brand owners need from market research companies is not just simple mechanical data, but real psychological insight to help them understand consumers as human beings. By Alicia Clegg

Vodafone eyes quick exit from mobile search deal with Google

Marketing Week

Vodafone is understood to be close to pulling out of a three-year deal it signed with Google in February to make the search engine available on its phones. Sources say the mobile giant is looking at ways it can pull out of the agreement, and instead wants to use a white-label platform that it could […]

InBev restructure could lead to more job losses

Marketing Week

InBev is restructuring its marketing department for the second time in a year, as part of a global reorganisation of sales and marketing teams in all the brewer’s local operating units. A statement says that the proposed new structure is likely to result in “new job roles and responsibilities being introduced for a large proportion […]

Charity slams ‘secret’ text service over bullying fears

Marketing Week

A new service allowing people to send anonymous text messages has been slammed by the country’s leading children’s charity as being open to abuse. The FreakySMS service, launched in the UK this week, allows people to send anonymous messages through their mobile phones. The company claims that it has mechanisms in place to deal with […]

Mercedes chief to join BT directories

Marketing Week

Mercedes Car Group UK marketing director Nick Ratcliffe is leaving to join BT. It is understood that Ratcliffe, who has been marketing director at the Daimler Chrysler-owned marque for three years, is joining BT’s directories division in a senior role.

Green but unpleasant land

Marketing Week

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Publicis drops 100m SFR to shore up France Telecom account

Marketing Week

Publicis Groupe is parting company with SFR, France’s second-largest telecoms operator, after 13 years following the departure of three senior executives last week. The account bills £100m. The move would allow Publicis in Paris to take on the multi-million-pound France Telecom business previously handled by Publicis-owned creative hotshop Marcel. Frederic Raillard and Farid Mokart, the […]

Dome operator poaches 2012 marketer

Marketing Week

AEG Europe has poached London 2012 marketer Philip Beard to run the Millennium Dome, which is being renamed The O2. Beard is currently director of sponsorship and marketing for the London Organising Committee for the Olympic Games and Paralympic Games (LOCOG). He joins as chief executive in December and will be responsible for developing commercial […]

Carslberg launches speciality Jacobsen range

Marketing Week

Carlsberg is launching its premium Jacobsen range of beers in the UK. The range has previously only been available in Scandinavia. The Jacobsen range, which is named after the company’s founder J.C. Jacobsen, was launched in December last year in response to the increased interest in speciality beers and the concept of complementing food with […]

Universal appoints head of film, TV and advertising

Marketing Week

Universal Music UK has promoted Marc Robinson to head its film, TV and advertising department following the departure of Tracie London-Powell. The division liaises with film and television companies and advertising agencies to place its music in programming, soundtracks and adverts. Robinson joined as head of film in 2003 from Chrysalis Music. Executive vice-president of […]

AdConnection wins 3.5m Eckoh task

Marketing Week

AdConnection has won the 3.5m Eckoh Technologies media planning and buying account ahead of a relaunch. The account was previously split between Acumen and Media Planning Group. Eckoh, which markets text and voice-based services through the UK …