In-depth features, interviews and insights into marketing’s biggest issues.
Spending on pan-European internet campaigns will almost double within two years, with entertainment, travel and packaged goods firms leading the charge. The prediction comes from the European Interactive Advertising Association in research released this morning. The EIAA says that spending will go up by 92% by 2008 – making it the fastest growing part of […]
PSA Peugeot-Citroen has appointed former Airbus boss Christian Streiff as chief executive to replace Jean-Martin Folz, who is retiring in January. Streiff resigned as chief executive of Airbus in October after just three months in the role following disagreements over power sharing with directors of its controlling shareholder, aerospace group EADS. He joins Peugeot today […]
Dig for Fire, the Sheffield-based agency, has been appointed to the Keep Britain Tidy campaign roster. The campaign is run by environmental charity, ENCAMS. The charity, which is part-funded from Department of Environment, Food and Rural Affairs, put out a Europe-wide tender. The pitch lasted four months. The agency will produce integrated work for ENCAMS’ […]
Lord Smith of Finsbury, the former Cabinet minister and Secretary of State for Culture, Media and Sport, will be the next chairman of the Advertising Standards Authority (ASA). Lord Smith – formerly the Labour MP Chris Smith – will succeed current chairman Lord Borrie QC on 1 July 2007. The appointment was made by the […]
The internet is now the only source of advertising revenue growth for Yell as advertisers desert its printed directory. The directories company revealed that pre-tax profits dropped by 44% from £155.9m to £87.2m for the six months to 30 September. But in the UK, it reported a 3% increase in revenue to £351.6m, which was […]
Jumbo Games, one of the world’s largest manufacturers of jigsaw puzzles and board games, is making its UK debut with the launch of adult trivia game, Picture This?. The company has appointed Kent-based agency Nexus/h to handle the launch advertising and media planning and buying. A campaign will break later this week in women’s weekly […]
Ferrero UK has parted company with Clemmow Hornby Inge (CHI) just a year after appointing the agency to handle the £4m advertising account for Kinder Bueno. The company is talking to two undisclosed agencies about taking over the business. The pitch is being handled by Agency Assessments and a decision is due in the new […]
Marks & Spencer’s “Your M&S” advertising campaign helped the high street retailer to add 33% – more than 100m – to its pre-tax profits for the six months to the end of September 2006.
FreshMinds and Flamingo International scooped the Best Research Agency award at the Marketing Research Society (MRS) awards last night. The agencies were praised for their “integrity and core values”. The awards, which are supported by Marketing Week, also saw Oxford Strategic Marketing & Research International pick up the MRS/AURA Insight Management Effectiveness Award and Best […]
Mller, the dairy brand, is launching a recruitment drive to find 100 people to star in a brand campaign, which is due to break next year.
Kiss, the EMAP-owned radio network, is launching a partnership with the Prince’s Trust to encourage young people to improve their local communities. Kiss will promote The Prince’s Trust Group Awards on air and online in a bid to encourage young people to apply for a share of £2.7m fund, which has been set-aside for community […]
Cadbury Snaps, the major “sharing” brand launched two years ago, will undergo a major revamp later this month after complaints from retailers that the product is difficult to merchandise. Cadbury is completely overhauling the packaging to make the product smaller, so it will fit on shelves more easily.
Andrew Carter’s switch from UK marketing director for Bacardi Brown-Foreman (BBF) to global brand director for premium gin label Bombay Sapphire highlights the company’s ambition for global expansion. Managing partner of business relationship consultancy Aprais, Libby Child, who has worked closely with Carter since he joined BBF late last year, says the company is undergoing […]
United London’s loss of Sky’s 75m advertising account and its loosening grip on Alfa Romeo’s pan-European business have raised doubts about the agency’s future.
John Myers, chief executive of Guardian Media Group Radio, has an ambitious plan. He has built GMG Radio from scratch to become the fourth-largest player in the UK radio market in five years, and his eyes are now firmly set on the top three. The group took a step closer to realising Myers’ dream last […]