JWT battles BBH over Vodafone 50m UK account
Marketing WeekJWT’s grip on Vodafone’s 50m UK advertising account has weakened with the news that the telecoms giant is talking to lead global agency Bartle Bogle Hegarty about UK briefs…
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JWT’s grip on Vodafone’s 50m UK advertising account has weakened with the news that the telecoms giant is talking to lead global agency Bartle Bogle Hegarty about UK briefs…
888.com, one of the world’s largest internet gambling companies, has appointed Jon Sumroy as its new chief marketing officer. Sumroy joins from Unilever where he headed up the consumer division for its Johnson & Johnson brand in Israel. He will take up the new position on 15 December. In his new role Sumroy will be […]
Regulating games that can end in tears
The Glazers tighten their grip on Manchester United
Where now for the Standard?
Finding the perfect sponsorship vehicle for a brand is a marketer’s dream. Add in some creative thinking, and it can be much more cost-effective than any conventional campaign. By Sue Norris
By collecting data about customers, marketing departments can help frontline staff and improve a brand’s image among consumers – but they must pass on the right information. By David Reed
Tetley’s has taken advantage of a change to sponsorship regulations and extended its longstanding sponsorship of England Rugby, teaming up with The Telegraph to showcase content featuring current and former players across both print and online channels. The move follows a change in UK sponsorship regulations, agreed between the players and the Rugby Football Union […]
NSPCC is rolling out its first TV campaign targeting the Asian community in a bid to raise awareness of its Asian Child Protection Helpline. The children’s welfare charity is marking the fifth anniversary of its Asian Child Protection Helpline with a month-long TV advertising campaign on ten UK Asian stations throughout November. It is also […]
Diageo is gearing up for its first major new product development since the launch of Guinness Extra Cold in 1999. Guinness Red, a new product made from lightly roasted barley, will be launched in the UK over the next few months. It is understood that, although it will have a distinctive red body, the drink […]
What Widget man Hughes will bring to ISBA role
Honda marketing chief Jeff Dodds has his work cut out filling the shoes of Simon Thompson, but with a much anticipated ad campaign due to break in December he wants to benchmark the brand, and its advertising, against rivals from beyond the motor industry. By Robert Lester
Sharon Osbourne is starring in a TV ads for online bingo site, Gala Bingo, the campaign breaks this week.
Associated Northcliffe Digital, a division of Associated Newspapers, has appointed Annabel Hembry as its first head of mobile. The new role has been created to develop AN Digital’s content-to-mobile strategy. Hembry will be responsible for generating revenue through content-to-mobile products and services and selling them to advertisers and agencies. She will also work with individual […]
Orange could feature work from young artists in its advertising and below-the-line activity as part of a new initiative to help showcase emerging talent. The mobile giant has created the Orange Future Artists Fund in partnership with the Young Creatives Network. The fund is seeking work across a variety of different disciplines such as photography, […]