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Mercedes Car Group UK marketing director Nick Ratcliffe is leaving to join BT. It is understood that Ratcliffe, who has been marketing director at the Daimler Chrysler-owned marque for three years, is joining BT’s directories division in a senior role.
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Dunstone ups the ante with AOL acquisition
A licence to print virtual money?
Publicis Groupe is parting company with SFR, France’s second-largest telecoms operator, after 13 years following the departure of three senior executives last week. The account bills £100m. The move would allow Publicis in Paris to take on the multi-million-pound France Telecom business previously handled by Publicis-owned creative hotshop Marcel. Frederic Raillard and Farid Mokart, the […]
AEG Europe has poached London 2012 marketer Philip Beard to run the Millennium Dome, which is being renamed The O2. Beard is currently director of sponsorship and marketing for the London Organising Committee for the Olympic Games and Paralympic Games (LOCOG). He joins as chief executive in December and will be responsible for developing commercial […]
Carlsberg is launching its premium Jacobsen range of beers in the UK. The range has previously only been available in Scandinavia. The Jacobsen range, which is named after the company’s founder J.C. Jacobsen, was launched in December last year in response to the increased interest in speciality beers and the concept of complementing food with […]
Universal Music UK has promoted Marc Robinson to head its film, TV and advertising department following the departure of Tracie London-Powell. The division liaises with film and television companies and advertising agencies to place its music in programming, soundtracks and adverts. Robinson joined as head of film in 2003 from Chrysalis Music. Executive vice-president of […]
AdConnection has won the 3.5m Eckoh Technologies media planning and buying account ahead of a relaunch. The account was previously split between Acumen and Media Planning Group. Eckoh, which markets text and voice-based services through the UK …
Mazda is launching its new MX-5 Roadster Coupe model with an online campaign based solely on user-generated content. The pan-European campaign created by JWT marks the first time the company has led a major car launch with online activity. Three virals and a poster campaign direct people to a microsite created by interactive agency Syzygy […]
Frank, the national drugs information and advice service, is to be the official sponsor of the networked urban and dance chart Fresh 40. The new chart, presented by Dynamite C, will broadcast on commercial radio from October 22. The nine-month sponsorship was negotiated by Starcom , part of Starcom UK, and GCap Media. Starcom won […]
Stannah Stairlifts has retained Ten Alps RMA as the media agency on its 3m account following a pitch. Ten Alps RMA, owned by Bob Geldof, previously handled creative work as well, but those duties were handed to Leagas Delaney last month after the pitch, which was overseen by intermediary the AAR.
Schroders, the global asset management company, is targeting independent financial advisers with an online advertising campaign. Developed by Richmond-based interactive marketing agency Taglab, the work is running on sites such as IFA Online, Morning Star, Trustnet, CityWire, Reuters and Money Marketing Online. It focuses on the fact that the Schroder Income Maximiser product is on […]
Bartle Bogle Hegarty (BBH) is parting company with InBev after 15 years, and will no longer work on Boddington’s, Castlemaine XXXX and Murphy’s. The advertising budget for the brands has declined in recent years and it is thought BBH wants to be free to pitch for bigger beer accounts. The brewer says it has not […]
Reebok has signed a major in-game advertising deal that will see the brand feature in software giant Konami’s Pro Evolution Soccer 6 game. Brokered by New Street Media, the tie-up means the Reebok brand will appear on players’ kits and boots, as well as footballs, advertising hoardings and training areas. In a separate deal also […]