Alcatel hands Euro RSCG global rebrand task
Marketing WeekUS telecoms giant Alcatel is taking advantage of its ongoing relationship with Havas’ Euro RSCG by asking the agency to handle a global rebrand. The move, confirmed by Euro RSCG UK chairman Kate Robertson, comes as Alcatel’s $13bn (£7bn) purchase of Lucent, which was first announced in April, awaits US government approval. If granted, the […]