Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Barclays plots ‘creative’ Premiership sponsorship

Marketing Week

Barclays will offer free tickets to children watching their first Premiership football match and give out pies to fans under plans to exploit the extension of its sponsorship of the Premier League. Group marketing director Jim Hytner says the plans are part of a strategy to get “more creative”, adding that it needs to do […]

Ask.com unveils biggest marketing push

Marketing Week

Ask.com, the search engine, launches a major 1m online advertising campaign next week. The marketing push will be the biggest for the search engine since UK marketing manager Sarah Bartlett joined the company from BT earlier this year. It is also its biggest promotion since it rebranded from Ask Jeeves at the start of the […]

Buzz-y bodies

Marketing Week

Question marks over ethics and effectiveness are holding back the use of experiential and ‘buzz’ marketing by mainstream brand owners. Can researchers provide the answers? asks Alicia Clegg

Licensing grows up

Marketing Week

Brand licensing companies are no longer focusing solely on the children’s market, but are looking to engage with an older, and more affluent, audience with an eye for ‘retro chic’. By Nathalie Kilby

Ravel picks In2 for development task

Marketing Week

Ravel, the Clarks-owned high-street shoe retailer, has appointed marketing agency In2 to develop a new direction for the brand. The Marlow-based retail and leisure consultancy won a five-way pitch against undisclosed agencies to win the business. Ravel has previously used an in-house design and focused its advertising on below the line work. In2 will promote […]