In-depth features, interviews and insights into marketing’s biggest issues.
Everest, the double glazing specialist, has begun a review of its advertising as it pursues a new product development (NPD) strategy. The company, which provides double glazed windows, doors and conservatories, has issued a brand development brief through intermediary the AAR. The business is looking to appoint an agency by the end of November. It […]
BSkyB has teamed up with former American presidential candidate Al Gore to unveil a British version of his Current TV, a channel showing user-generated programmes. The partnership was announced today (Friday) by Current chairman Gore and Sky chief executive James Murdoch. It marks Current’s first non-US operation and gives Sky a presence in the fast-growing […]
Calm, the charity established to support men suffering from depression, is launching a controversial new radio and outdoor campaign to raise awareness of the high suicide rate among young males. Ogilvy & Mather has created the radio campaign for Calm, which stands for the Campaign Against Living Miserably. It features comedians David Baddiel and Matthew […]
Asda has swooped on advertising network Publicis to poach global chief Rick Bendel as its new group marketing director. Bendel, currently chief operating officer of Publicis Worldwide – the world’s fourth largest marketing services group – has had close links to Asda for many years. Publicis has created advertising campaigns for the UK’s second-biggest grocer […]
Google has snapped up YouTube for $1.65bn (884m), just 19 months after the video-sharing website launched. The deal brought a swift conclusion to talks that began only last week and has pre-empted a bidding war for the site, which Wall Street analysts believed would have involved Yahoo! and Disney, among other media companies. Chad Hurley, […]
MFI’s sale of its retail arm for 1 to Merchant Equity Partners last week was a telling sign of just how threadbare some furniture specialists have become. Even Swedish flat-pack giant Ikea has taken a pounding, with recently announced pre-tax profits to August 2005 diving to 104m from more than 150m the previous year. With […]
Revlon has overhauled its executive team as part of a massive cost-cutting drive designed to stem losses, with brand marketing among the hardest hit areas at the company. Chief marketing officer Stephanie Klein Peponis and chief creative officer Rochell Udell are among the casualties, leaving the remaining team in the hands of new chief executive […]
WPP Group, the marketing services powerhouse, announced a deal last week between its consolidated media arm GroupM and Universal Music to push music even further into the mainstream of the advertising world, through a new joint venture called BrandAmp. It will work across international markets and could also deal with music from rival record labels. […]
Marketing experts fear a rise in the use of “e-auctions” during new business pitches will lead to the commoditisation of the industry.
Experts are split over the value of tools like PowerPoint when making presentations, but whatever benefits they offer, it is still down to the speaker to get the message across. By Richenda Wilson
Giftcards were predicted to storm the market a few years ago, but consumers and the business-to-business sector are both reluctant to let go of the humble paper voucher, says Richard West
While the skillsets are the same in the public and private sectors, marketers crossing over between them must be aware of the differences in approach and measures of accountability. By Victoria Furness.
The BBC has made two senior appointments to its marketing, communications and audiences division, headed by Tim Davie (pictured). Helen Kellie, currently head of brand and planning will become head of marketing, communications and audiences at BBC Vision. She replaces Vanda Rumney, who has decided not to return to a full-time role following adoption leave. […]
Bacardi-Martini has appointed former InBev and Nestl矒owntree senior marketer Liam Newton as director of marketing for the Bacardi rum portfolio and Martini vermouth, with immediate effect.
Barclaycard has signed two actors from cult comedy Green Wing to front its upcoming advertising campaign and replace previous face Jennifer Saunders. Marketing Week exclusively revealed comic Saunders was being dropped by the brand, a year after replacing Friends actress Jennifer Aniston(MW September 28). Julian Rhind-Tutt and Stephen Mangan, best known for their roles as […]