Archive
Sainsbury’s drops Tesco from Brand Match to focus on Asda
Sarah VizardSainsbury’s is to focus its Brand Match offering onto Asda, dropping its comparisons with Tesco and introducing its rival’s green colour on signage in stores, effective from 2 October.
The Marketing Week
Seb JosephWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
The Marketing Week
Samuel JoyWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
The Marketing Week
Marketing Week ReportersWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
The Marketing Week
Samuel JoyWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Shazam launches tool to drive ‘new second-screen revenues’ for brands
Seb JosephShazam is launching a new advertising tool to give media owners and advertisers greater control over the types of content viewers interact with when they ‘Shazam’ what’s on TV.
The Marketing Week
Seb JosephWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.