Sainsbury’s is to focus its Brand Match offering onto Asda, dropping its comparisons with Tesco and introducing its rival’s green colour on signage in stores, effective from 2 October.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Shazam is launching a new advertising tool to give media owners and advertisers greater control over the types of content viewers interact with when they ‘Shazam’ what’s on TV.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
In the second of our three-part series, in partnership with SAP, we find teething problems are par for the course with martech and something to prepare for from the start.
Tobacco giant Philip Morris is on a mission to get people to stop smoking, but selling life insurance to ex-smokers feels a bit like KFC opening a refuge for factory farmed chickens.
There is potential for artificial intelligence to be used in advertising – particularly copywriting – as it has a very definite pattern and structure, but AI-created ads are unlikely to win any awards for creativity just yet.
The rise of digital banking and persistent fears post-financial crisis have opened the door for a host of new brands shaking up the world of payments and investments.
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