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The Co-operative Food is investing £100m in price this year and launching a ‘Fair and Square’ campaign as part of its strategy to become the leading convenience retailer in Britain through a focus on price, own-label food and store refurbishments.
I read with interest ‘UK consumers underwhelmed by their experience with brands’ (mwlinks.co.uk/customerexperiencemarketing) and it comes as no surprise that many customers feel this way. With some brands still looking at consumers in segments rather than as individuals there will continue to be disconnect in customer experience as individual interests are not being recognised. Consumers […]
No-one would argue today that data isn’t one of the main tools of the modern marketer. Many marketers will not be data experts, though, and all have scope to improve their knowledge, which is where these essays can help.
Advertisement feature Sociomantic’s Gavin Wilson tackles the challenge of how to make sense of data in order to achieve an actionable perspective of your customers.
Advertisement feature Getting the right message to the right person at the right time is becoming a reality, which R-cubed’s Daniel Guest says is just as well because for many the right time means right now.
Advertisement feature A clash of cultures is emerging in British marketing, but creative and data-focused people can help each other improve, says SAS’s Charles Randall
Advertisement feature Despite the explosion of social media, email remains the preferred marketing tool but the data needs to be managed properly as a business asset to get high response rates, says Experian’s David Struth.
Advertisement feature A backlash against ‘big data’ has led to questions about whether it is overrated, but Bright North’s Rob Hick believes it does offer opportunities and provides pointers on how to make the most of them.
Advertisement feature Turn’s Pierre Naggar explains why it is crucial for marketers to surround themselves with internal and external partners that facilitate the integration of data across their business.
Positive online reviews can lead to sales but with some brands manipulating comments and undermining consumer trust, it is vital that authentication processes are in place to ensure credibility.
Last-click attribution models are no longer fit for purpose in today’s data-driven digital world, so marketers need to get creative to ensure new models are agile and adaptable for a new era
Personalisation brings brands the chance to reach people with relevant marketing at the right time, but how intimate do consumers really want the relationship to be?
I was pleased to hear Coca-Cola’s European vice-president of marketing dismiss concerns that its World Cup sponsorship may be threatened by ambush marketing
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.