Source: Nielsen Ad Dynamix Rank Advertiser 2013 Expenditure 2012Expenditure % Year on Year 1 British Sky Broadcasting Ltd 264,338,785 241,106,331 9.63 2 Procter & Gamble Ltd 177,257,396 195,182,834 -9.18 3 Bt Ltd 149,788,119 179,677,909 -16.63 4 Unilever Uk Ltd 119,100,702 138,979,674 -14.30 5 Tesco Plc 116,269,526 117,403,761 -0.96 6 Asda Stores Ltd 97,035,247 109,139,356 -11.09 […]
Advertisement feature Marketing directors are due to spend more on specialist technology in the coming years, propelling lead generation into a decade of explosive growth, says LolaGrove’s Robin Caller.
Advertisement feature What is performance marketing, how does it differ from affiliate and what benefits does it offer? OMG’s Carla Arrindell explains the risks and rewards.
Advertisement feature A combination of old and new thinking can help brands maximise the affiliate channel, says Mark Russell of Optimus Performance Marketing.
Advertisement feature Malcolm Cowley of Performance Horizon Group explains how brands can adapt and succeed in a rapidly changing performance marketing landscape.
Advertisement feature When done right, affiliate marketing is a valuable tool for small and medium size businesses that are flexible and receptive to new ideas, says GDM’s Tom Wright.
Advertisement feature Affiliate Window’s Kevin Edwards discusses why it is the UK’s performance marketers who are setting the channel’s global gold standard in a multi-channel world.
Advertisement feature Performance marketing can deliver incremental gains across all areas of marketing by emulating the strategies of athletes, says Equimedia’s Andrew Burgess.
Advertisement feature Affilinet’s Helen Southgate demystifies affiliate marketing by defining the channel, explaining how it works and what it can do for your brand
My mum has always been amused by my attempts to pigeonhole her into the ‘mum’ box. She is a Black Sabbath fan. An educational psychologist and a feminist. Apparently I’m not alone in having a mum who isn’t defined by this label. Recent research by Mumsnet showed that “mums are women who happen to be […]
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Your article ‘New leverage in local media?’ rightly highlights the massive opportunity presented by the local TV revolution for brands seeking to reach new audiences. Over the past year we have worked closely with the Local TV Network to create a sustainable model for local channels that has broken down prohibitive barriers to entry such […]
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Meet the brands in contention for the highly sought-after Marketing Week Engage Awards 2014 trophies.
I see Lucy Tesseras’s point in her article ‘Understanding food labels’ and support healthy messaging on packs. However, there are a growing number of icons on packs these days. Eye-tracking studies tell us that consumers only take in three to four things on a pack at any one time. So if we’re asking them to […]