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The Marketing Week
Seb JosephWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Q&A: Zoe Eastwell, head of CRM and marketing data at Johnston Press
Lucy HandleyThe Data Professional of the Year talks about data security and quality, choosing the right tech and how she won her award.
Finding the perfect view
Lucy HandleyAs the holy grail of data-driven marketing the single customer view is not easy to achieve, but with many brands having now invested in building one, are they seeing any returns?
Window shopping for technology
Michael BarnettWill the resurgence in location-based marketing technology such as beacons and wearable gadgets make the tactic more effective? Morag Cuddeford-Jones finds out.
A slice of support for kingsmill’s great white
Tess WaddingtonI don’t usually disagree with Mark Ritson but this time he’s laid it on a bit thick in ‘Why Kingsmill will fail to butter up the public’. I think the marketing of the new Kingsmill Great White will succeed in getting a consumer reappraisal and take a big bite out of the market. Firstly, I’m […]
The Marketing Week
Sarah VizardWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Letters: A field day for social
Tess WaddingtonWith 100 days to go to the World Cup kick-off, you’d hope that most brands have their marketing strategy nailed on by now. No doubt, though, that the next few months will be buzzing with opportunity. For the players, social media may well be in lock-down but for brands it is surely set to be […]
The Marketing Week
Josie AllchinWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Video: Data Strategy Awards winners on boardroom recognition
Josie AllchinData Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
Whatsapp it all about? Data
Tina DesaiAny efforts to integrate advertising on the WhatsApp platform will negate the user-experience and most likely drive people away. So what is the commercial advantage of paying such a high price for the company? As Lara’ O’Reilly’s article states, this must be rooted in the value of WhatsApp’s customer data set. The purchase has now […]
The Marketing Week
Seb JosephWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
The show must go on
Marketing Week PartnerAdvertisement feature Using a tactical in-store salesforce can give the high street the edge over online retailers. Chris Wareham on how the in-store sales arena is getting ever more competitive.
Home and away
Marketing Week PartnerAdvertisement feature Ensuring consistent, top-quality delivery on experiential campaigns across the globe requires the right staff, the right partners and the right processes, says Rob Quinn.