The good, the bad and the bizarre of Valentine’s Day marketing

Josie Allchin

Love might be in the air but studies show most of us will leave shopping for our loved ones until the last minute. That leaves plenty of opportunity for brands to offer inspiration to the men and women looking for that special something for their loved one. Beyond the sea of ads for red roses and cosy meals in, there is a sea of good, bad and bizarre campaigns. Take a look and decide your favourite for yourself.


Measure what matters

Mindi Chahal

Measurement is central to market research, says Luke Sehmer, and knowing the right questions to ask and how to ask them is essential .

Prepare for Facebook’s next decade

Tess Waddington

Brands who will benefit from Facebook the most over the next 10 years will be those that have more detailed insight about their community. It’s not a numbers game, it’s all about engagement. With access to even more information, retailers will be able to understand how and why  a consumer began interacting with them on Facebook […]