The ins and outs of brand experience communication
Lucy HandleyAdvertisement feature Consistent, creative and innovative brand experiences are a recipe for B2B and B2C success, says Damian Clarke.
Archive
Room mates
Marketing Week PartnerAdvertisement feature Showrooming might have been the hit of 2013 but this year ‘webrooming’ is set to rocket. But using both together is how consumers will really feel the benefit, says Emma Ede.
Off the rack or tailored, Sir?
Marketing Week PartnerAdvertisement feature Experiential marketing’s unique level of flexibility can generate truly thrilling campaigns, say Alex Smith and Adam Curry.
Events, experiential and exhibitions – time to work together?
Marketing Week PartnerAdvertisement feature Tradition dictates thate experiential, exhibitions and events stand divided. In a world where integrated communications is key, Ed Vickery says it’s time to change this mentality.
True blue-sky thinking
Marketing Week PartnerAdvertisement feature The right use of inflatables can make your experiential campaign stand out and get the conversation started between brands and consumers, says Adam Barclay-Faulkner.
The good, the bad and the bizarre of Valentine’s Day marketing
Josie AllchinLove might be in the air but studies show most of us will leave shopping for our loved ones until the last minute. That leaves plenty of opportunity for brands to offer inspiration to the men and women looking for that special something for their loved one. Beyond the sea of ads for red roses and cosy meals in, there is a sea of good, bad and bizarre campaigns. Take a look and decide your favourite for yourself.
The new science of product development
Mindi ChahalPaul Stallard on why getting the product right is the most important part of the marketing mix
How big data can enable creativity
Mindi ChahalIain Lovatt on how investing in the right technology can allow marketers to strike the best balance between the data and the creative.
A perfect union: video and data
Mindi ChahalWhen it comes to consumers, there is no such thing as a one-night-stand, and the onus is on marketers to keep the relationship alive, says Anne de Kerckhove
The language of mobile programmatic advertising
Mindi ChahalZac Pinkham deciphers the buzz behind programmatic buying for mobile, looking at why it matters, what it all means and how brands can benefit
Measure what matters
Mindi ChahalMeasurement is central to market research, says Luke Sehmer, and knowing the right questions to ask and how to ask them is essential .
How to boost promotions and motivate staff
Mindi ChahalSarah Chesterton on how gift vouchers and cards can help companies win customer loyalty and hike employee morale.
Peripheral immersion
Mindi ChahalBrands need to focus on apps, events and the second screen generation, says Ben Wallace.
Eight tips for search success
Mindi ChahalBeing successful in search doesn’t have to be complicated or costly, says Andy Atalla.
Prepare for Facebook’s next decade
Tess WaddingtonBrands who will benefit from Facebook the most over the next 10 years will be those that have more detailed insight about their community. It’s not a numbers game, it’s all about engagement. With access to even more information, retailers will be able to understand how and why a consumer began interacting with them on Facebook […]