Senior marketers examine whether differences remain between B2B and B2C marketing, how digital channels are affecting clients and what can be gained from being a corporate sponsor.
The problem with corporate social responsibility (CSR) is that like so many terms it has become a label that is in danger of losing the meaning of the words behind it. The fact that consumers are demanding companies’ sustainability efforts to be authentic rather than a ‘greenwashed’ sticking-plaster is only a good thing. And now that brands are integrating […]
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
With mobile devices more popular than ever, how can brands target the right people in the right way? Millennial Media’s marketing director EMEA, Stephen Jenkins, explains
Despite the proliferation of new channels, mobile messaging remains one of the most effective direct marketing tools for charities, says Nevil Coleman, director of Cymba
Tristan Summerscale, client services director at AdMaxim, explains how mobile technology is undergoing changes which will enhance the opportunity for brand engagement
Chris Gale, managing director of Odyssey Mobile Interaction, explains how combining rich media with mobile advertising can boost engagement with consumers
Paul Putman, chief executive of Donky, reveals how new mobile app technologies provide the missing link between brand objectives and consumer behaviour
Ian Dowds, vice president and general manager for brand, UK, France and DACH at InMobi, considers how brands can optimise their mobile advertising through analytics
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
In their quest for greater efficiency, brands are uncovering a wealth of information they didn’t know they possessed.
”I’ve got about 24 per cent of football betting customers at the moment in the UK who use both the exchange and the sports book. That alone says I need to take care that I understand that customer holistically.”
Consumers are growing wary about sharing their data, so what should brands tell them about data use, and how much do people want to know?
The best measure of success in pitching should be fewer pitches – a concept that might be counter-intuitive for heads of new business.This is why the IPA is developing a joint industry model charter from which clients and agencies can cherry pick to suit their needs. By making our client agency relationships work better, we can […]
When it comes to grabbing shoppers’ attention, speed is of the essence. Nick Verebelyi, client services director of R Design, spells out the benefits of no-nonsense communication.