This 50-something is digging her heels in

Tess Waddington

Did Marketing Week intentionally use Hotter as an example of bad practice or was it simply a wonderful example of irony? Making a sweeping statement such as: “ When we reach 50… comfort starts to override the more glamorous aspects of footwear” is exactly the kind of stereotyping that us 50+ consumers find so annoying.  […]

Joydeep Bhattacharya

Foreword: Getting digital right

Michael Barnett

Digital continues to transform the world and according to the Accenture Interactive 2014 CMO Insights Research, chief marketing officers know this*, with 78 per cent of those surveyed believing that marketing will undergo a fundamental change in the next five years.

Sleeping with the enemy

Sleeping with the enemy

Nicola Smith

In a world of connected commerce more brands are working with rivals to enter new markets and reach new audiences to ensure healthy futures in the face of new digital competition.

Sony right to take stand

Tina Desai

I couldn’t help feeling a little incensed by Mark Ritson’s ‘Caveat Patronus – let FIFA Sponsors Beware’. The question isn’t whether Sony has the right to demand such behaviours. Rather, it is about the most basic of ethical behaviours that we all expect of the organisations we work with: transparency, openness, and honesty. We now […]

Look good feel better

The Marketing Week

Samuel Joy

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

The CDO is not dead

Tess Waddington

There needs to be a much wider appreciation of what the chief digital officer’s (CDO) role entails. It’s true that digital elements underpin many departments within an organisation but it would be erroneous to simply incorporate the senior digital role into that of the chief marketing officer. In fact, it is the chief information officer […]

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