Clubhouse roundtable
Michael BarnettFinancial services marketers discuss how to keep up with the digital transformation of the industry without alienating existing clients.
Archive
Sleeping with the enemy
Nicola SmithIn a world of connected commerce more brands are working with rivals to enter new markets and reach new audiences to ensure healthy futures in the face of new digital competition.
Elmwood: Engage and inspire – the new frontier for retail
Michael BarnettAdvertisement feature Brands that immerse their audiences in personalised multi-sensory experiences will reap the rewards, says Elmwood global brand experience director Damian Ferrar.
FusePump: Consumer ‘feeding’ frenzy
Jonathan BaconAdvertisement feature Retailers need high quality product data feeds to win at digital marketing, says Sean McAuley, managing director of feed management at FusePump.
DataXu: Programmatic marketing for today’s retailers
Mindi ChahalAdvertisement feature Rapid changes to the consumer’s digital lifestyle have upended advertising as we know it, says Martin Brown, DataXu vice president and managing director UK and Nordics.
Bazaarvoice: Why it pays to be authentic
Mindi ChahalAdvertisement feature Let customers have their say and be transparent to build trust in online reviews, says Prelini Udayan-Chiechi, VP of marketing EMEA at Bazaarvoice.
CJ Retail Solutions: POS-itive thinking
Marketing Week PartnerAdvertisement feature When it comes to the high-street shopping experience, today’s consumers have high expectations, writes Chris Langford of CJ Retail Solutions.
Adestra: Sending out the right messages
Jonathan BaconAdvertisement feature Jennifer Watkiss, head of marketing communications at Adestra, explains how brands can better use technology to drive email marketing success.
The Marketing Week
Marketing Week ReportersWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
LinkedIn – we want to be the “largest distributor of professional content in the world”
Ruth MortimerCannes 2014: Business-to-business social network LinkedIn claims it is moving from being a tool to connect people to becoming the “largest distributor of professional content in the world”.
Sony right to take stand
Tina DesaiI couldn’t help feeling a little incensed by Mark Ritson’s ‘Caveat Patronus – let FIFA Sponsors Beware’. The question isn’t whether Sony has the right to demand such behaviours. Rather, it is about the most basic of ethical behaviours that we all expect of the organisations we work with: transparency, openness, and honesty. We now […]
The Marketing Week
Samuel JoyWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
The CDO is not dead
Tess WaddingtonThere needs to be a much wider appreciation of what the chief digital officer’s (CDO) role entails. It’s true that digital elements underpin many departments within an organisation but it would be erroneous to simply incorporate the senior digital role into that of the chief marketing officer. In fact, it is the chief information officer […]
The fabl of the girl and the pink balloon
Marketing Week PartnerAdvertisement feature A tough challenge, a chance encounter with a mysterious lady and a tale of 1,001 nights.
The Big Shot: A Content State of Mind
Marketing Week PartnerAdvertisement feature Content marketing is evolving and can deliver results if executed well, but brands need to have clear objectives, a connected media and distribution strategy and relevant content to succeed.