Competition Terms & Conditions

Samuel Joy

.1 If you complete the Marketing Week survey between the dates that you receive the Competition email and midnight on 20/6/14 you will automatically be registered for the prize draw. .2 The promoter of this competition is Marketing Week, a division of Centaur Communications Ltd (“Marketing Week”), Wells Point, 79 Wells Street, London W1T 3QN. […]

What’s in a name?

Tess Waddington

Mark Ritson’s take on the Dixons Carphone merger was excellent. A very funny, very pointed look at every type of disappointing rebrand there’s ever been. But what linked all the failed examples (both real and imaginary) is that they focused on names as the very centre of the brand. A name alone is not enough […]

Team players

How to market marketing

Morag Cuddeford-Jones

In today’s always on world, the CMO of old has become obsolete. The changing dynamics of marketing need to be communicated internally so that organisations know the essential role their marketers play.

Adidas World Cup 2014 ad

The Marketing Week

Samuel Joy

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.