The EasyJet CEO advises marketers to think carefully about what innovation really means to both their customers and their business, as well as consider how they can use digital transformation to create a personalised experience.
Retailers including John Lewis, Ryman, Debenhams, Iceland and New Look have signed up to the scheme, which is supported by charity RetailTRUST and designed to improve long-term financial management and therefore employee wellbeing.
As his party prepares to launch its General Election 2017 manifesto tomorrow (18 May), Matt Hancock, the government’s minister of state for digital and culture, claims those who care about the arts have a responsibility to vote Conservative.
Previewing his Cannes Lions keynote session, Unilever chief marketing and communications officer Keith Weed says focusing on quality and diversity will make consumers more open to ads where they see themselves reflected.
Glenfiddich and Hendrick’s owner William Grant & Sons is pioneering a two-year in-house training programme to equip its marketers with new skills and raise the profile of marketing across the business.