Havana Club says rum is still too often seen as an “informal” spirit and is keen for it to instead be associated with “luxury”.
With Amazon unveiling its bid to revolutionise the supermarket, Coca-Cola putting a fresh spin on Christmas and Lidl winning plaudits for its TV turkeys, here are five of this week’s biggest marketing stories.
As a result, the mobile network brand is now looking for a new chief marketing officer.
Of all the newly registered voters in the European referendum, 60% voted Leave and just 40% Remain.
New figures show women earn less than men across a range of senior advertising and marketing roles.
Marketers are failing to make use of all the data available to them and turn it into actionable insights, according to new research.
While Sport England is proud the campaign got women exercising, its CEO Jennie Price says she is “most pleased” that it made a statement on empowering women.
Just 27% of marketers say their mobile marketing campaigns are profitable, while 67% say they simply can’t measure ROI, according to a new report, but are marketers doing all they can to overcome the issue?
Billionaire Mike Ashley’s sportswear empire saw half-year profits fall sharply, with brand perceptions now at an all-time low.
New rules bring digital ads in line with TV as the industry responds to children spending more time online.
Thomson is launching its last marketing campaign before it rebrands to TUI, as it looks to showcase a “more modern” brand.
Budweiser’s “biggest ever” UK responsible drinking campaign sees the beer brand partner with Uber to offer free rides throughout December.