Catch up with all that’s moving in the world of marketing and brands.
In a highly competitive digital marketplace, optimizing your website for a unique and seamless digital customer journey is no longer just a competitive advantage — it’s a necessity. We’ve put together a content kit of excellent resources that break down the seven distinct phases of the digital customer journey like you’ve never seen before. Each […]
After seeing consideration and awareness increase “considerably”, Workday is following up last year’s ‘Rock Star’ Super Bowl ad with another emotionally driven execution starring Travis Barker and Gwen Stefani.
The Unilever-owned brand is looking to take on the premium fragrance sector in a new campaign that aims to move away from the “stuffiness” of the category’s ads.
B2B businesses have been investing more in brand building, and appear to now be reaping the rewards, with the value of the top 100 most valuable B2B brands increasing by a quarter of a trillion US dollars this year.
From dialling up the humour to tackling social injustice, these companies successfully used print to build long term brand equity, according to Kantar’s ‘The Works’ study.
The building society has brushed aside the ban for “misleading” claims over brand closures, updating its adverts with renewed branch pledge.
Sainsbury’s new initiative, which replaces its Price Lock promotion, bears an identical name to a similar scheme from Tesco.
After a series of complaints, including from rival Santander, the ASA ruled consumers may be led to believe the building society would not close branches in the long term.
The discounter has pledged to cut more prices in 2024 than ever before.
We arm you with all the numbers you need to tackle the week ahead.
Despite pressure building for marketers to return to the workplace, more than half recognise the importance of hybrid working.
Carlsberg is looking to dial up the distinctiveness of its hop leaf symbol, which global brand director Lynsey Woods says has been underutilised previously.
We have all seen the effect of ‘best practice‘ on digital design, particularly when it comes to ecommerce. Is there more to consider when designing for ecom? And are we missing an opportunity by driving more and more towards ‘a singularity‘? Brands spend a huge amount of time and money on standing out and creating […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.