Lynx on mission to ‘redefine’ premium with Gen Z push
Matthew ValentineThe Unilever-owned brand wants to “create FOMO” with its fragrance launch, rolling out the latest phase of its long-term Gen Z focused strategy.
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Catch up with all that’s moving in the world of marketing and brands.
Santander to combine marketing and communication teams
Molly InnesThe bank’s marketing director Dan Sherwood is being promoted to lead the newly merged marketing team.
Aldi ad banned for ‘misleading’ price comparison claims against Sainsbury’s
Matthew ValentineThe ASA has upheld three complaints made by Sainsbury’s against Aldi.
A quarter of marketers want to do fewer days in the office
Josh StephensonMarketers have embraced hybrid working, with nearly seven in 10 happy with the balance of days in the office and working from home.
Unilever to spin off outlier ice cream business to focus on efficiencies
Matthew ValentineAs Unilever looks to separate its ice cream business, which could result in demerger or a sale, the health of its ice cream brands including Ben & Jerry’s and Magnum is crucial.
Starbucks eliminates global CMO role
Molly InnesCurrent global CMO Brady Brewer has been promoted to CEO of Starbucks’ international business.
Tesco ‘disappointed’ as it loses appeal against Lidl logo ruling
Molly InnesTesco will need to change its Clubcard Prices logo in the coming weeks as it loses its appeal against last year’s ruling, which found it had infringed on Lidl’s trademark.
Wickes’ efforts to broaden its brand proposition results in female customer boost
Matthew ValentineHome improvement retailer Wickes says it has increased its female customer base by 69% thanks to its “proactive marketing to women”.
Skills gaps, restructures, outsourcing: 5 interesting stats from Salary Survey 2024
Marketing Week ReportersFrom the persistent data skills gap to rampant restructuring, the Marketing Week Career & Salary Survey reveals how teams are evolving in 2024.
Majority of marketers in role for less than three years
Josh StephensonMarketers continue to jump between jobs, with more than two-thirds in their current role for less than three years.
‘On a journey to a better BA’: Inside British Airways’ £7bn transformation
Molly InnesAs the airline unveils its biggest TV campaign since 2019, marketing boss Calum Laming is looking to “build forward” not build back.
The future of creativity: The battle for marketing’s creative soul is on
Coral PayneMany marketers face difficulties as economic pressure, evolving touchpoints, and changing consumer behaviour prioritize immediate results, leaving little room for creativity. However, turning new ideas into engaging campaigns is critical to differentiating yourself in a saturated market. It’s essential to developing long-term brand equity. How do brands and agencies achieve their creative goals with tight […]
Oatly’s creative boss on why he could never be a CMO
Niamh CarrollChief creative officer John Schoolcraft explains Oatly is a brand without a “red thread”, which fuels its “consistently inconsistent” approach.
John Lewis recruits 1 million new customers amid return to profit
Charlotte RogersThe retailer claims value is still at the ‘centre of its gravity’, while work on a proposed pan-partnership loyalty scheme continues.
Adidas weans itself off discounting amid ‘better than expected’ performance
Niamh CarrollCEO Bjørn Gulden admits the company still has a “long way to go” as it seeks to build brand equity and recover from a disrupted few years.