The new rules on junk food advertising should be the minimum for brands if the ad industry is to maintain trust among the British public.
It has been a bizarre and challenging year, with Brexit set to cause more headaches for marketers in 2017, but that also presents an opportunity to surprise and delight your customers.
There is no argument for organising marketing teams or strategies according to channel silos, since consumers do not behave that way, so marketers need to get the system in place to achieve a single customer view, says Affiliate Window’s business innovation director.
Starting a new job with a new employer for the first time in more than 10 years is a daunting prospect. Returning to employment after six months makes the challenge even harder. Here’s what you can do to make your first 100 days easier.
Marketing guru Gary Vaynerchuk’s dismissal of universities shows he’s hopelessly ignorant about strategy, yet he’s right that professors have become detached from reality.
If marketers think more about treating consumers as people, they will find meaningful ways to make an impact in 2017, says Unilever’s chief marketing and communications officer.
Marriott International became the world’s largest hotel group following its acquisition of Starwood earlier this year but it now faces the unenviable task of streamlining its brand portfolio without losing customers.
Research shows consumers’ unique interactions with advertising on London Underground, with commuters seeking out ads as a distraction from their journey, says Exterion Media research manager Nicola Barrett.
Marketers obsess over new technology and what’s happening next but does anyone really know?
Donald Trump’s election as US president risks normalising contempt for women, but marketers can resist this by speaking to them with honesty and authenticity according to the architect of Sport England’s ‘This Girl Can’ campaign.
There’s no more terrifying phrase in marketing than ‘big data’, but once you start to understand it you realise adoption doesn’t have to be complicated and it won’t replace marketing expertise.
Facebook is trying to measure too much and getting its own data wrong, that coupled with its dominant position in advertising is all the more reason for brands to be wary of it.