Media agency consolidation and margin pressure from procurement departments mean kickbacks take precedence over clients’ interests, while online media buying still isn’t transparent enough, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.
Coming up with new ideas is now a core responsibility for marketers, but most only use it to make small changes to existing products. OpenJaw Technologies CMO Colin Lewis explains how to take practical steps to embed new innovation methods into your business.
The flexibility of affiliate marketing is enabling brands to engage with a network of global influencers who are looking to promote their products worldwide, explains Awin’s global client strategy director Kevin Edwards
United Airlines CEO Oscar Muñoz gave a masterclass in what not to do when the carrier forcibly ejected a doctor from an overbooked flight. Leadership is about acting on decisions, not responding to PR crises.
Brands need in-house expertise to keep pace with rapidly changing fields such as media, data and technology. The solution isn’t more brand managers but specialists with deep knowledge, says Diageo’s European marketing and innovation director, Ed Pilkington.
Life was a brand that never got Coca-Cola’s full attention and the fact it was routinely shifted around gave the impression its Life was running out from day one, says Marketing Week’s Leonie Roderick.
New research out this week explores the struggle that employers face over expressions of faith in the workplace, but reader comments and a Twitter poll bypass this issue and suggest religion has no place at work at all.