Previewing his Cannes Lions keynote session, Unilever chief marketing and communications officer Keith Weed says focusing on quality and diversity will make consumers more open to ads where they see themselves reflected.
Jaywing’s new research reveals that a significant data skills gap is preventing businesses from delivering a personalised customer experience and accurately calculating ROI, says the agency’s marketing practice director, Nick Evans.
Consumers are increasingly hiding their online behaviour through use of the dark web and ad blockers, but marketers’ aggressive response will only make things worse. The solution is not more tracking but desirable content, says Pinnacle marketing director Harry Lang.
Amazon is hoping to muscle its way into the fashion market with the launch of its own-label fashion brand, but to pose any real threat to the likes of Asos and Boohoo it must shed its utilitarian image.
The EasyJet CEO advises marketers to think carefully about what innovation really means to both their customers and their business, as well as consider how they can use digital transformation to create a personalised experience.
Retailers including John Lewis, Ryman, Debenhams, Iceland and New Look have signed up to the scheme, which is supported by charity RetailTRUST and designed to improve long-term financial management and therefore employee wellbeing.