Cards Against Humanity’s ‘Potato’ stunt is one of several examples of how brands are looking to protest against Trump in their own way. Is this the moment that marketing becomes something else, asks John V Willshire, founder of strategic design unit Smithery.
The annual technology festival is no longer the domain of digital specialists, there’s plenty to note for traditional marketers too, says Sara Holt, digital marketing director in Lego’s global marketing and product development team.
Human nature evolves at a glacial pace but we still want a constant stream of new technology that adds value. Marketers must adapt to change while recognising some needs stay the same, says OpenJaw Technologies’ CMO.
Marketers have a reputation for being overwhelmed and always late, but it does not have to be that way, says Thomas Barta, marketing leadership expert, speaker and co-author of ‘The 12 Powers of a Marketing Leader’.