Customer satisfaction scores such as NPS hide your brand’s problems. Instead of focusing on a simplistic number, take a big data approach to analysing customer comments says University of Cambridge researcher Mohamed Zaki.
The Story of my CV: Annabel Venner has never shied away from a challenge. Covering healthcare, tobacco, soft drinks, biscuits and insurance, her CV is a lesson in how marketers can excel when they test themselves.
The bank brand will evaluate the performance of a new campaign for its Santander Cycles sponsorship every week, a much shorter period than normal, as it looks to move the industry away from long buying and production cycles.