With the Conservatives’ campaign ahead on every measure, the vast majority claim an ‘uneventful’ election run-up provided no compelling reasons to change their vote, though young people’s propensity to be swayed could be decisive in future polls.
Content creators are becoming a common addition to marketing teams, with marketers and ‘brand editors’ sharing an understanding of commercial and editorial goals, but questions remain over how to measure effectiveness and justify investment.
As BT buys EE, Three buys O2 and Sky sets up a mobile service, telecoms brands are rushing to join Virgin in offering TV, broadband, landline and mobile. But will consumers see value in taking four services from one company?
Marketers continue to see email as a highly effective marketing channel, second only to search in delivering ROI, yet they are dropping their investment in the channel and potentially risking the revenue it brings back.
Only a few established over-the-counter products create compelling marketing, meaning brands may struggle to take advantage of moves to direct consumers towards pharmacies rather than GPs for minor ailments.
The lack of affordable homes in the UK is holding young people back from achieving their aspirations to buy, but it is also creating new groups who live with affluent parents and have low outgoings alongside high disposable income.
Holidays are as much about switching on as switching off, as consumers now consider technology to be an indispensable travel aid, but travel brands fall behind social media and reviews sites among their favoured online resources.
New rankings show that American brands are outperforming UK counterparts on virtually every measure.
With less than two months until the General Election, a huge majority of young Britons still feel disengaged from politics and neglected by the parties’ communications. According to new research from youth marketing agency Voxburner, UK politicians have failed to learn the marketing lessons of Barack Obama’s election victories in the US.
Wearable technology has received plenty of attention at Mobile World Congress this week, but research shows that consumers see it as a fad and want more opportunities to try it out before being persuaded to buy.
Charging purchases to a mobile phone bill is the latest alternative to cash in the payments industry. Convenience is the main draw of the service and it is most popular for low-value items, but consumers currently lack confidence in its security.
Research shows that today’s young adults have radically different priorities from their parents’ generation, benefiting brands that support their wellbeing and offer them the tools to keep control of their lives.
A growing number of singletons and fading social stigma have seen the value of the online dating market skyrocket in recent years, with free and mobile-focused services expanding the consumer base.
A survey of more than 2,000 UK adults reveals product launches are not leaving a lasting impression on consumers and social media does not always live up to the hype of being the place to be. Marketers therefore need to customise launches in order to maximise investment.
The first month of the year has seen a surge in health-conscious behaviour, demonstrating that tactical marketing in January has benefited brands pushing at an open door.