We spoke to Kevin Sinfield, head of brand marketing at Taylor’s of Harrogate and one of our Vision 100 on what it takes to be a visionary. Sinfield said that visionaries need to be open to change, constantly open to new ideas and shouldn’t settle on the status quo. He said he admires David Brailsford […]
Originally adopted by the skater community in southern California, Vans’ shoes – epitomised by their rugged make-up and sticky sole, have gone on to become a global phenomenon. Vans European marketing boss Neil Schambra Stevens speaks to Marketing Week about the secret to its success and how the brand can remain relevant for the next 50 years.