Learn how Auto Trader is accelerating consumer relationships
Tina DesaiHear how Auto Trader refined its customer databases and developed marketing programmes to increase engagement and ROI.
All the latest webinars from Marketing Week, covering a range of topics from digital transformation to GDPR, customer experience to marketing strategy.
Hear how Auto Trader refined its customer databases and developed marketing programmes to increase engagement and ROI.
Learn about the framework that will help you to create an effective personalisation strategy, including the template to define meaningful audiences for your business.
In the final of a three-part webinar series, we explore questions around third-party data, privacy notices and the essential things you need to do in the final weeks before the 25 May deadline.
Learn the essential five steps that will get you up to speed with today’s video-led digital experiences that drive bottom line results.
In the second of three webinars on GDPR, we discuss how to tackle challenges around consent, how to communicate with customers to get buy in, and the best way to tackle ‘legitimate interest’ requirements.
Taking an in-depth look into digital tracking of actual shopper behaviour across many brand categories and hundreds of retail sites, Toluna’s research uncovers some surprising results.
Learn how experimentation, backed by your customer data, can truly inspire outstanding, optimised customer experiences.
With the GDPR deadline fast approaching, find out how marketers from ITV, Shell and the DMA are tackling the impact and implications of the new data protection regulation.
Boring billboards, flashy ads, and canned elevator pitches are great for creating a retro aesthetic. But this isn’t 1980. You’re not rocking an extra-long suit jacket, and these days, people want stories, not gimmicks.
Personalisation engages audiences and drives campaign ROI, as well as driving online sales and building customer lifetime values.
This webinar provides a practical guide to solving the organisational GDPR challenge – how to tackle it, what to do, and where to start.
Marketers can no longer operate in a vacuum, a collaborative culture is necessary across a business in order to improve performance.
Learn how taking a digital approach to research can help measure actual behaviour and marry it to ‘claimed’ behaviour for a richer picture of how consumers are acting.
Find out how to make the most of your media spend in a multichannel world.
Learn how experimentation can transform a business’s approach to product, marketing and risk.