Building a world-class optimisation programme
Tina DesaiLearn how to achieve a foolproof experimentation strategy.
All the latest webinars from Marketing Week, covering a range of topics from digital transformation to GDPR, customer experience to marketing strategy.
Learn how to achieve a foolproof experimentation strategy.
Hear top tips from Salesforce’s sales and marketing leaders on how close collaboration breeds marketing success.
Learn how to effectively contain potential threats when things go wrong
Customer data platforms will not only save you money, it will help you achieve the ultimate goal – driving up customer lifetime value.
Learn why social is now an established channel for customer acquisition, retargeting and engaging existing customers to support retention programmes.
While AI has the potential to replace cognitive functions of the human mind in many business decision-making contexts, it will not replace people completely but enhance their capabilities.
Learn how to gain real-time insight and actionable consumer data using a community-based approach.
How can you unlock the creative process? Join author and founder of Now Go Create Claire Bridges in this discussion about the secrets of finding creative ideas to meet a commercial brief.
Embrace the power of digital technology and collaboration to meet the challenges of the ever-changing publishing industry.
Many marketers have yet to see how truly powerful personalisation can be. Join us on 6 April at 3pm to find out more
Professor Mark Ritson introduces the Marketing Week Mini-MBA in Marketing. He explains the logic and syllabus behind the course, looks at the course format and shares some of the feedback from those who attended the course in 2017. If you are considering the Mini MBA this year then this is a unique chance to learn […]
We’re living in historic times. Whether you want to call it digital disruption, digital transformation, digital evolution or digital darwinism, digital is hot but it’s also considered a threat. Everyone wants to ‘go digital’ but what does this really mean? Rarely has a word meant so much and yet been so ill-defined. Over the course […]
The new marketing reality and how organisations can capitalise on the opportunities more agile, disruptive companies are enjoying.
Run better Influencer Marketing campaigns when you find out what influencers really think! Influencer marketing is based on people and building relationships. We surveyed our network of 25,000+ influencers to get their views on working with brands. Find out how you can build and nurture your relationships with Influencers to get the best results from […]
Join Marketing Week and Toluna for a webinar dedicated to exploring and maximising the value of branded communities, along with the latest, most innovative applications for community approaches. We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from leading brands within the education, media, and […]