Experimentation allows you to be brave in your pursuit of delivering meaningful customer experiences by harnessing the power of understanding. Every experiment, whether a success or failure, is an invaluable step towards uncovering winning hypotheses that lead to growth.
If you are striving to triumph with experimentation, there is no better teacher than learning from the best of the best. Whether you are looking for proven strategies, fresh inspiration, or solid ideas, The Big Book of Experimentation will equip you to succeed.
This survey asked 136 leading retail executives how they are resourcing their experimentation programme, how experimentation results are improving their businesses, and the barriers they face in implementing a purposeful testing strategy.