In order to engage with your customers in real time, customer care organisation needs agile tools that empower them to deliver the kind of top-notch customer service that builds relationships and positively impacts the business. Learn what it takes to not only survive in this new landscape, but to thrive.
With channel diversification and media mixes becoming more complex, the number of metrics that can be tracked in an advertising campaign has increased dramatically. Tracking everything is a difficult task, and marketers need to align the metrics they are tracking with the objectives of the strategy or campaign.
The Bazaarvoice CGC Index is the first industry research study showing the business benefits of consumer-generated content. The study draws on client data from more than 2,200 Bazaarvoice global brand and retail sites to deliver insights across numerous industry categories. Download the report to benchmark your own performance and discover the five consistent practices that […]
We have compiled all the highlights of April’s Therapy Thursdays webinar on agile adoption into one report. Download to hear from the experts who addressed questions around agile adoption throughout all areas of modern organisations. Whether you have recently been asked to adopt an agile approach within your company, you’re looking to lead a team […]
It’s time to redefine how we think about personalisation. For too long, brands have been limited by a fixation on the artificial goal of creating a ‘segment of one’. At Monetate, we believe that the real power of personalisation lies in a different approach to the problem; making unique individual decisions for each customer. To […]
Kick-start your multichannel, one-to-one customer engagement strategy. Download ‘The secret recipe to create the ultimate digital retail experience’ to discover the challenges of providing a personalised shopping experience and how to overcome them, including examples of how retailers are already doing this today. What is the ultimate digital retail experience? Why experience matters in the […]
The pace of change in digital media is dizzying. With constant innovation and increasing complexity, it is not surprising that many marketers feel both out of control and out of their depth. Taking control of and responsibility for digital is the key to becoming a better marketer. This guide covers advertising efficiency, programmatic media buying, […]
In an increasingly competitive travel marketplace, driving engagement and bookings with important travel audiences is an enormous challenge for brands. To help supplement the need for high-quality, personalised content at scale, many brands have turned to travellers’ own content on networks like Instagram and Facebook. But what motivates travellers to create and share brand content? […]