In an increasingly competitive travel marketplace, driving engagement and bookings with important travel audiences is an enormous challenge for brands. To help supplement the need for high-quality, personalised content at scale, many brands have turned to travellers’ own content on networks like Instagram and Facebook. But what motivates travellers to create and share brand content? […]
As a branded manufacturer, do you sometimes feel like you’re adrift in the rising tide of ecommerce – unsure of which direction to turn? Retailers have adapted to ecommerce, and most sell their products online. But for brands, it’s different. Each brand has unique needs and circumstances that dictate whether they should sell directly to […]
Each year, Affiliate Window provides an insight into the trends that will shape the affiliate channel. In this white paper, the network considers how the role of smartphones will be better understood; the rise of China and the global consumer; and the other key trends from across the affiliate channel. Download the white paper now.
To safeguard its share of an increasingly competitive savings and investment market, Standard Life created a fully integrated marketing process. Deep insights into individual customer preferences help boost inbound conversion by 8%, reduce the risk of churn and strengthen its position in a fast-changing regulatory environment. Read the white paper for more insight into personalised […]
Knowing what the key data-driven marketing trends will be in 2017 enables you to get ahead of the competition. Download the Omni-Channel Data Trend Report 2017 from Apteco to learn what these trends will be and benchmark yourself against industry leaders. What’s more, find out: Which channels are most widely used for multi-channel communications What […]
It used to be about cross-channel; then came multichannel; and now it is omnichannel. What remains unchanged is consumers’ desire to use all available information to make informed decisions and purchase the right product quickly. To meet these expectations and compete in this ever-changing environment, you need marketing and sales strategies that bridge the gap between […]
In 2017, marketers will be hit with the full force of technology disruption. See all eight of Signal’s 2017 predictions and recommendations in this report. Get insights on: How marketing will change in 2017 Why customer identity will play an important role What action steps will help marketers get on top of these trends
On average, brand owners miss out on at least 50% of potential growth because they struggle to innovate effectively in the face of more agile competitors. This is at least in part because there is an over-reliance on consumers in the innovation process. Brands need to collaborate more with experts and less with consumers. Experts […]