The Bazaarvoice CGC Index is the first industry research study showing the business benefits of consumer-generated content. The study draws on client data from more than 2,200 Bazaarvoice global brand and retail sites to deliver insights across numerous industry categories. Download the report to benchmark your own performance and discover the five consistent practices that […]
We have compiled all the highlights of April’s Therapy Thursdays webinar on agile adoption into one report. Download to hear from the experts who addressed questions around agile adoption throughout all areas of modern organisations. Whether you have recently been asked to adopt an agile approach within your company, you’re looking to lead a team […]
It’s time to redefine how we think about personalisation. For too long, brands have been limited by a fixation on the artificial goal of creating a ‘segment of one’. At Monetate, we believe that the real power of personalisation lies in a different approach to the problem; making unique individual decisions for each customer. To […]
Kick-start your multichannel, one-to-one customer engagement strategy. Download ‘The secret recipe to create the ultimate digital retail experience’ to discover the challenges of providing a personalised shopping experience and how to overcome them, including examples of how retailers are already doing this today.
In today’s fast changing world of changing political landscapes, emergent technology, accelerated competition and seismic cultural shifts, growth has never been harder to come by. Deploying behaviour change strategies remains a key tool for global brands to unlock growth without the scale of investment and risks inherent in innovation.
Did you know that Facebook now boasts 1.8 billion monthly active users? And with ad revenues in Q3 2016 reaching an incredible $6.8bn, it is no wonder why more and more retailers are finding it difficult to resist the platform’s immense advertising potential. Read our tip sheet for insights into how to make the most […]
In an increasingly competitive travel marketplace, driving engagement and bookings with important travel audiences is an enormous challenge for brands. To help supplement the need for high-quality, personalised content at scale, many brands have turned to travellers’ own content on networks like Instagram and Facebook. But what motivates travellers to create and share brand content? […]
As a branded manufacturer, do you sometimes feel like you’re adrift in the rising tide of ecommerce – unsure of which direction to turn? Retailers have adapted to ecommerce, and most sell their products online. But for brands, it’s different. Each brand has unique needs and circumstances that dictate whether they should sell directly to […]
To safeguard its share of an increasingly competitive savings and investment market, Standard Life created a fully integrated marketing process. Deep insights into individual customer preferences help boost inbound conversion by 8%, reduce the risk of churn and strengthen its position in a fast-changing regulatory environment. Read the white paper for more insight into personalised […]