Ubisoft, the video games publisher, has appointed Jon Rosenblatt as UK marketing director. He joins from rival Electronic Arts and replaces John Parkes, who becomes marketing director for Europe, Africa and the Middle East.
Rajar is planning within the next week to issue a new contract specification and an invitation to tender for the planned changes to its survey. The new contract will include provisions for a move to electronic metering, and will be awarded in early 2006, to start in 2007.
Intel, Revelations Entertainment, producer Lori McCreary and film star Morgan Freeman are launching a joint-venture company, that will focus on distributing first-run, pre-DVD release movies directly to consumers over the internet. Called ClickStar, the company should launch next year.
Walt Disney Co and US telecoms company Sprint are teaming up to launch Disney Mobile, which will market Disney-branded content such as ring-tones, graphics and information to children with mobile phones.
Planning a leap forward in both product and brand image, Skoda is looking to target a new customer base with the launch of its fully electric model.
Economists have suggested the UK’s recovery will be K-shaped, as the rich get richer and the poor get poorer, which means marketers must understand which bucket potential buyers are in and adjust strategies accordingly.
Brand mascots have largely fallen out of favour in recent years, but marketers should not underestimate their unifying ability to deliver the humour and emotion consumers love.
The Advertising Standards Authority is “escalating” sanctions against the social media influencers breaching advertising rules and warns brands they’re next in line.