Ubisoft recruits Microsoft Xbox marketer

By

Computer games publisher Ubisoft has appointed former Xbox marketer Murray Pannell as its new marketing director.

Pannell joins from the position of group product marketing manager at Microsoft. While at Microsoft he oversaw both hardware and software launches for the Xbox platform.

He replaces Jon Rosenblatt who has returned to rival publisher Electronic Arts as senior European marketing director for the company’s sports label.

He is also a former European marketing manager at Electronic Arts where he handled franchises such as Harry Potter and James Bond.

Before joining the gaming industry he was n account manager at Saatchi & Saatchi.

The French-owned company publishes games including Prince of Persia and Tom Clancy’s Splinter Cell.

Microsoft has just recruited Jeremy Dale to be EMEA vice president of retail sales and marketing for its entertainment and devices division, as first revealed http://www.mad.co.uk/Main/Home/Articles/1bde5f71d0b3498689767eb60c1d29ae/Ex-Motorola-VP-Dale-tipped-for-senior-Euro-Xbox-role.html by Marketing Week.

Recommended

John Lewis launches 1.5m spring/summer campaign

Marketing Week

John Lewis is launching an advertising campaign aimed at “reinforcing its fashion and home credentials” tomorrow (March 20). The £1.5m campaign created by Lowe is timed to launch the spring-summer collections. The fashion campaign will feature model Karen Elson and will appear in magazines including Marie Claire and Vogue, in addition to national press, and […]

Brand experts back Post Bank proposal

Marketing Week

Post Bank, the proposed service that would offer a wider range of financial services through the Post Office network, could be a timely move, according to branding experts. A coalition of business leaders, politicians and unions yesterday (Tuesday) launched a campaign to set up what Billy Hayes, general secretary of the Communication Workers Union, calls […]

Latest from Marketing Week