Advertising expenditure in the UK rose by 4.2% year-on-year in 2007 to £19.4bn, according to figures published today (June 9) in the Advertising Association’s Advertising Statistics Yearbook 2008. This compares to annual growth of only 0.7% in 2006.
The figures show that the fastest growing media last year was the internet ( 39.5%) although press remained the largest medium in terms of market share attracting 40% of all advertising spend. This is despite press seeing a 1.6% year-on-year decline in spend.
TV remains the second biggest, taking 24% of the total market share, while the internet accounted for nearly 16% of all expenditure. Ad spend on cinema, which benefited from increased admissions due to “strong film line-up”, grew by 10.1% and outdoor grew by 4.6% boosted by the “ongoing digitisation of the medium.”
Direct mail still takes a 11.2% share of total spend but saw a 6.5% decline year-on-year, while the radio, which takes a of 2.8% of the market, grew by 3.4%.