Visits by UK consumers to the top ten no-frills airline websites have risen by 12.5 per cent in the past year, according to Hitwise. However, the broader commercial airlines sector, which includes both traditional and no-frills carriers, has outpaced this growth with a rise of 19.4 per cent year on year.
Cadbury is planning a praline variant of its Flake brand.
Male grooming company King of Shaves is to launch a range of magnetic shaving gels as part of its challenge to market leader Gillette in the shaving preparations market. The company plans to launch the first product in the “Magna-gel” range of shaving products in September, with more slated for release later in the year. […]
McCann Erickson has created a Â£3m television and below-the-line campaign for NescafÃ© Gold Blend.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.