UK marketing chief quits Coca-Cola

The former head of marketing for the Coca-Cola brand in the UK, James Saunders, has quit the company to launch an Internet start-up.

Saunders was most recently in charge of Coca-Cola’s involvement in the &£50m millennium festival national programme, including the recent Shine on Glasgow Coca-Cola event.

The programme, which like the Millennium Dome is being co-ordinated by the New Millennium Experience Company, launches on March 5 and involves local community activities across the UK. It is also being backed by sponsors such as Tesco and BT.

Coca-Cola signed up as a festival sponsor and as official supplier of soft drinks to the Dome last year.

As marketing manager for the Coca-Cola brand, Saunders – who is the son of disgraced former Guinness chief executive Ernest Saunders – was responsible for all Coke activity in the UK. He joined the company in 1995, as brand project manager.

Recommended

MediaVest boss returns to Capital

Marketing Week

MediaVest commercial director Linda Smith is to return to Capital Radio Advertising (CRA) as managing director, replacing group sales director Fru Hazlitt. Smith spent four years at Capital’s former sales operation, Media Sales & Marketing, but left her post as client marketing director in November 1997 when it became part of the fledgling CRA. Smith […]

Rover is hit by senior exit

Marketing Week

Nicki Darzinkas, group marketing and communications director of the Rover Group, has quit the company. Darzinkas, who joined the troubled car company as a graduate over ten years ago, does not have a job to go to. Working in the central organisation of the company, Darzinkas reported to Rover Group board director of global sales […]

Comments

    Leave a comment